When someone applies, they want to feel that the role is important in your company. Who else is better to talk about that than a manager or executive?
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In this format, you’ll use a manager or executive to put some weight behind recruitment by talking about the role. This makes the applicant feel that the organisation is taking these recruitments seriously - which can be pivotal. You want to kick this video off by going straight into a quote and then working from there. This creates a unique feeling that works perfectly alongside your other recruitment videos.
This is a step-by-step guide on how you use this template to write your video script.
For every recruitment ad, there is a hiring manager. That’s where you’ll find what you need.
You’ll need an image of your colleague and a branded image/video clip if you have one.
Start by looking over the questions used in the template and formulating those. Send your questions to the hiring manager by email wand remember to ask for the assets you need at the same time. You'll be able to copy-paste most of what you need with minimal editing from there.
Get your video going with a quote! The quote should more or less answer a general question like - “why is this type of recruitment so vital?”.
“Finding [Specific Skill] is a key initiative for us right now; it’s something we are doubling down on throughout the whole organisation.”
Here, you want to allude to why this recruitment is important or happening right now.
“Why is this so important for [Organisation] at this moment?”
The answer should give the necessary background for the sense of urgency and mention relevant external or internal factors. It’s free-form, but ensure that it focuses on the “because of” part of - “This is happening because of…”.
Pivot to a question of what the applicant can expect if they get hired. Go with a question along the lines of “What can an applicant expect” and you will get suitable answers.
This answer can’t be too detailed but should still be a statement of what an applicant is walking into. This can touch on “high demand workplace,” “inclusive culture,” “lots of responsibility,” or anything else you would expect in a recruitment ad.
Give the applicant a bit of specific information about the application process like dates or specific contact persons. This information is probably already in your ad, so use that with as little editing as possible.
Refer to your career site or specific ad and make sure to suggest that you are looking for all types of talent.
“This – and many more opportunities – at [Organisation]”.
Include a standard message for the outro, if needed. Or just use a simple logo ending.
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.