Once you have an audience planning to attend the event, you can start creating videos where they talk about what they’re looking forward to the most. Use this format to create a bunch of these videos quickly.
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This format can complement the “I Was There” template, but it’s forward-looking, and you want to get quotes from people attending the forthcoming event. You want to build excitement and expectation through people coming to the event.
This is a step-by-step guide on how you use this template to write your video script.
You probably have an attendee list for the event. Have a look at that and see who you can reach out to and let them tell the story of why the event attracts them.
If you can get an image of the interviewee, it will create more authenticity, so strive to do that. If you can't get one, try to use some generic images/video clips from a former event or suitable stock media.
Use your attendee list, and don't be afraid to ask. Be clear and tell what you need, what you will use their quotes for, and where you will distribute them. You can either use all the questions in this format or do a shorter video with just one or two.
Jump straight into the action with the first question – but make sure you also find a way to mention the event. You want to connect the event and the person.
“Hey there, you are going to [The Event] – who are you?”
“Here’s [Name Surname], who’s going to [The Event] – tell us a bit about yourself”
In this answer, you want the interviewee to tell us about their professional situation. This creates identification and relevance, so don’t miss that. Use an “Author” text field to give further details on title and company if needed.
“I work as a…”
“I do this at my company…”.
Pivot the questioning to what this person is mostly looking forward to. You can phrase that question in many ways, but it needs to set up an answer directly related to the event.
“What are you most looking forward to?”
The answer here should be about something on the event schedule, of course. But it could also be “networking” or other soft values related to the event.
“I’m super thrilled to finally get to see [Speaker X]…”
“I’ve heard the food at [The Event] is amazing, so I’m keen to get to the table…”
The last question addresses what the visitor hopes to get out of the event. So you can phrase the questions exactly like that or something that speaks to the value of your event.
“What do you hope you’ll learn from [The Event]”
“What skills do you think you’ll improve?”
This answer should be about the individual value that the visitor hopes to get from the event. So it may be about a skill, being inspired, or getting new insights.
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.