Coming to an event is so much more than just listening to keynotes. The audience needs to know many pieces of information, which can all serve as a part of your marketing material. Just use this format.
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This is a service format that lends itself to basic information everyone needs to know. In a way, it’s about “frequently given advice” or “frequently asked questions,” and it can range from how to get the most out of the event and find your way around to taking advantage of the event location. You can create many of these “guides” if you need to; they also serve as great reminders and even more marketing for the event.
This is a step-by-step guide on how you use this template to write your video script.
If you don't have an FAQ for your event, try creating one, and you will quickly see that there are many questions that need to be answered. Every one of those could be a video.
If you have event-specific images/video clips from a previous event, great. If you don't, go ahead and use stock media.
Write your FAQ, prioritise the questions, and start producing by following this step-by-step guide.
This format intends to be efficient and easy to both digest and produce. So you can use this intro for an attractive headline, plus the “intro” information needed to provide context. Use an additional text field for complementary information to the headline. Be very service-minded in the headline, and then you can use the extra text field for a short primer on the subject.
“5 ways to get the most out of [The Event]”
“The best restaurants close to [The Event]”
“3 things not to miss outside [The Event]”
Example Extra Text Field:
“[The Event] is held close to the city centre – so there is plenty to visit if you need a break.”
Give a short instruction or recommendation for something. Use a text field for presenting tips step by step or a name, address, or other detailed information. Make sure you use the same format for everything you insert; you want this to be a logical “list.”
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
“All information on [The Event] at URL”
“Don’t miss out – book your spot at [The Event Page] today”
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.