We all love to talk about the event speakers, but many other key players are always involved. This is a format where you can easily spotlight them in your event marketing.
Check it out!
This format gives a bit of “behind the scenes” insight, focusing on the moderators, program directors, or essential people on the organising side of an event. You want this to be the insider or expert's view on what they see as the highlights and standouts. This also allows some expectation management on your part – as you will talk about “what to expect.”
This is a step-by-step guide on how you use this template to write your video script.
This can be any person involved in making the event happen. Try to look in the not-so-obvious corners of your event world. Talking to the people working in the background can lead to surprisingly interesting videos.
You will need a headshot or a video of the person you are talking to. Why not ask them to take a selfie or put them next to a window with good lighting and take some pictures yourself?
These videos should be relatively easy to produce well in advance since they involve colleagues or people you are in touch with quite often. Send them questions by email or Slack, or do a short interview.
Start with a simple question or a prompt.
“So, who are you?”
“[Name Surname], moderator at The Event – tell us a little about yourself!”
This is dependent on the question, of course, but in general, this should be a relatively short answer on who this person is, mentioning why they are in this role if necessary. Make sure to use a field for full name, title, and role at the event.
“I’m [Name Surname], and apart from being the moderator at [The Event] this year, I run [This Business] in [Relevant Industry]”.
Craft the second question about what this person sees as the most critical debate, burning issue, or fascinating trend of this year’s event.
“What do you think will be this year’s big theme?”
“What’s gonna be the most important takeaway from this year’s Event?”
This is also a bit dependent on the exact question - but make sure that the answer contains a statement worth reporting. You don’t want it to be a “politician answer” that shies away from taking a stand.
This is a bit like the previous question – but focuses on the agenda of the event, giving the person the opportunity to talk highly about what's coming up. So this should be strictly about the program.
“What are you most looking forward to?”
“What is the one item you absolutely won’t miss?”
This answer should call out a specific item on the program and, if possible, the day and time for that. So it should be very straightforward.
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.