Sometimes – not least in financial reports – there are chapters on threats and opportunities. And even if they are on the opposite side of the spectrum, we can use the same storytelling format to address them and make great content. So you want to use a straightforward “what is this and how are we acting on it” format. It may require some research or re-writing but is a relatively simple format to produce.
This is a step-by-step guide on how you use this template to write your year in review video script.
In a report, the challenges and threats are often quite clear. But you can find these in your day-to-day, too. When you do - see if you can shine a light on them.
One or a couple of relevant stock images/video clips work well with this format.
Even if this format is relatively simple to produce, it takes some research or rewriting. It also takes a bit of boldness since it’s not always easy to find a good way to talk about the tougher challenges faced at your organisation. But when you do, it’s super rewarding.
This is a format where you could make good use of a sub-heading stating “Threat” or “Opportunity” or something similar, making the context much easier to grasp. This is in additional to a punchy headline.
Examples:
"The US market opportunity – how do we take advantage?”
"Cash Crunch in the industry: What can we do about it?”
This section should be a short explanation of the threat or opportunity – as on-point and factual as possible. This could be just stating that there is an issue with supply lines or that the US market is growing fast. You want to cement this as a matter of fact, not opinion.
To address the situation, you should use the final section to elaborate on what the organisation IS doing, CAN do, and IS NOT doing. So this is talking about actions and processes that have been put into motion and potential actions that you can take. The gist should be that the organisation is well-equipped to take advantage of opportunities and mitigate threats.
Add a standard message for the outro, if needed. Or simply end off with your logo.
