Employer Branding Videos
Ever wanted to do an “employee of the month” video? You can use this template for that, or just to highlight something else.
Check it out!
This can be used as a form of “employee of the month” format – but much less formal. You want to use it to highlight and celebrate achievements, happenings, or even anniversaries. It does not have to be something that has happened on the job, but can be used to pay attention to something a colleague has done outside the workplace but you still find pride in. This format should be easy to produce, and you don’t want to be too picky with your selection – inclusion is essential.
This is a step-by-step guide on how you use this template to write your year in review video script.
Every colleague can be the star of this video, you just have to open your eyes for all the possibilities.
This video works best when you have an image or a video clip from the occasion itself. If there is no such assets, use an image of the person/the team you are focusing on.
You could gather information for serveral of these videos by simply asking "tell me something you are proud of" of you colleagues. Since you can choose to focus on something they have done outside the workplace it is quite simple to come up with great things.
Make this very simple and create a headline that tells the story right away. You want to make sure you name the person or focus on the team from the beginning. This is very much an internal format that is excellent to share outside the organization as well. But don’t be afraid to be very internal about it.
Examples:
“[Name Surname] did [X]”
“We love what [Name Surname] has done,”
"The [Organisation Team] that did this”
This is the explanation for what/when/why they did what they did. If they won a triathlon, you tell that, if they collected money for a good cause, you tell that, if they have been fixing team breakfasts for a year or they’re celebrating their 20th anniversary at the job, you tell that. It’s super straightforward.
Pivot the story by asking them a question. Use this to build up to the quote answer in the next block. Use a portrait image or a one from the occasion for this and the following sections.
Examples:
“How did you come up with this?”
“How does it feel?”
“Why did you want to do this?”
You want a direct answer to the question from the previous block – so that the story flows. And that’s more or less it. You do not have to frame or prime this answer other than with the question. It’s all about the person and their experience here.
Add a standard message for the outro, if needed. Or simply end off with your logo.
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.