Employer Branding Videos
This format is about highlighting the superstars and heroes of your organisation – that is, everyone.
Check it out!
You’ve got a great workplace filled with fantastic colleagues, but how do you illustrate that? This format will help you add a personal touch to how you showcase the kinds of people and roles in the company in a way that starts conversations and creates a more personal connection.
This is a step-by-step guide on how you use this template to write your year in review video script.
There are great stories almost everywhere amongst your colleagues, and the idea here is to focus on the person first and then the connection to the company or role as a secondary point. So, start asking people around you, and you’re sure to find something interesting in no time.
Use a high-quality image or video of the person throughout the video.
Start with a headline and short introduction to set the stage for why this person – and their short story – is relevant to your organisation. Then use a quote from the person to illustrate this. Prepare a question that will get you an answer that connects their personal trait to their role. Encourage the person to go further than simply saying that they are detail-oriented. Instead, they could give an anecdote about something they did that illustrates their attention to detail.
An excellent way to write the headline is to use phrases like “the woman/man who…” or use references to popular culture, such as “Wonder Woman” or “Iron Man.” These headlines create the “hero” imagery you want for this format – and it works well for setting the scene and tone for the viewer.
Create the connection between the person and the organisation by describing how their traits are relevant to the organisation. This will be the segue into their quote.
Example:
“When doing [Aspect of Job], it pays off to have [Experience/Trait].”
This quote should connect the personal experience or trait to what this person works with today. Make sure to include a subtitle for the quote that includes the name of your organisation and what they do in as much detail as possible.
Example:
"[Experience/Trait] + [Anecdotal Example] + [Connection To Role]"
Use a standard slogan or write something connected to the script, depending on how you’ll be using this video.
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.