This is a great template for talking about organisational goals – not business goals – CSR, diversity, or other metrics connected to values or beliefs. You want to be transparent on these issues, and holding yourself accountable by communicating them creates more authenticity.
This is a step-by-step guide on how you use this template to write your year in review video script.
Speak to the leaders in your organisation and ask about what they are doing on these fronts. An ongoing or recently completed project is ideal to lift here.
A selection of relevant stock or company images/video clips.
Source the information from the people involved, and describe the goal and progress that has been made.
Craft a question-based headline that concentrates on the goal in focus. This way, you can talk about what you’re doing and hold yourself accountable right from the start.
Example:
“We said that we would reach our Goal by 2022 – how are we doing on that?”
Elaborate on the goal that you have – and why you think it’s essential. Give the viewer the necessary amount of background info on the issue.
Pivot the script by getting back to the question of progress, and be very direct in your formulation.
Example:
“Yes, that sounds really good – but is it working?”
“OK, great idea – how are you doing with it?”.
Now focus on the results. And don’t sugarcoat anything, be very transparent. Write a straightforward answer, and if the progress deviates from the goal, mention why, but don’t deflect.
Include a standard message for the outro, if needed. Leave empty if you just want to use your logo.
