This format allows a hiring manager to “speak directly” to prospective applicants. Using an extended quote, it gives a more personal view of what the organisation is looking for. Taking details from the job ad and spicing it up with a personal opinion, It is a creative way of using existing information to create something that stands out in the marketing mix – without being hard to produce.
This is a step-by-step guide on how you use this template to write your year in review video script.
You can find the basis for the story in the recruitment ad, but you could also add to the quote by asking the hiring manager a simple question, like “who are you looking for, really?”.
Use a portrait image or video clip of the person behind the quote.
The simplest way is to use the recruitment ad as a starting point and then email the hiring manager your question. Ask for the portrait image or video clip at the same time. Then your video is pretty much done!
Think of this as converting what you already have in your recruitment ad under the “What we are looking for” heading – and making it into a quote from a manager or critical player close to the issue. You could probably get away with doing this verbatim from the ad, but you could also have the quoted person add some extra colour to the quote. What’s important is that the applicant sees that these “wants” are something your organisation stands for. That’s what converting it into quote form will enhance or create.
Refer to your career site or specific ad and make sure to suggest that you are looking for all types of talent.
Example:
“This – and many more opportunities – at [Organisation].
Include a standard message for the outro, if needed. Or just use a simple logo ending.
