Report Videos

The 'Report Reaction' Template

Getting people’s reactions to a newly released report is a great way to create more buzz about it – so why not do it in video form?

Check it out!

About this template

This format takes different reactions to what you just released and uses them to tell the story. So you could actively look for and source these reactions or find them online. You want to make sure you can publish them, though. So you present one or more reactions – then provide some context on the report.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

If the report is internal, you can source reactions from your colleagues or different stakeholders. Are you quoting an external report? See if you can find good quotes online, or ask subject matter experts in your network to give their reactions.

Find your assets

If you have an image of every person who is reacting, great. Otherwise – use relevant stock content throughout.

Produce it

If you’re using existing quotes, you just need to find them. If you want to get new reactions, the most efficient method is probably to gather reactions via email. Encourage the interviewee to show a bit of enthusiasm in their responses.

Create your video script

Reaction Quote

This format hinges on the reaction quotes, so lead with those. You can get away with a single one without a problem. But if you have more, it can improve the video and lend the report more weight. Make sure you use a text field to tell the viewer who you are quoting and what they are referring to.


Main field: [Quote]

Text field: “[Name Surname] of the Business Pod reacts to the growth numbers”

Reaction Quote

Contextualizing Summary

After the reactions – make a short explanation of what they are talking about. Make sure to tell the viewer where to get more information.


“The new earnings report from [Company] is out, and you can find it here.”

Contextualizing Summary


Add a standard message for the outro, if needed. Or simply end with your logo.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.