Want to put every little detail about your event into a format that creates a sense of urgency and constantly reminds the audience about what's coming up? This is that format.
Check it out!
This is a simple format in that it’s based on the “save the date” call. But in this version, it becomes an easy way to produce lots of marketing because you can elevate even the smallest item on the event agenda to a video. This format is very “light” on content, which means you can produce it as soon as you have the initial confirmation for a speaker or other agenda item. It's enough to mention that it will happen, even if you have no other information or content.
This is a step-by-step guide on how you use this template to write your video script.
In your event agenda. Just look for all those little nuggets you have lined up on your schedule, and make a video for every one of them. The clearer and more precise "thing" – the better.
If you have event-specific images/video clips from a previous event, great. If you don't, use stock media.
Choose the pieces of information you want to put the spotlight on, give them a little touch-up – and then you're done.
Craft a headline with the date. This is the main takeaway, so you don’t have to provide any more context than that here. You could choose to have the same one for every video you make – but you could also mix it up a bit.
Use a stock image/video clip or relevant in-environment content for the whole video.
“August 25 – Don’t miss [The Event]”
“Be there on August 25 – [The Event] is back!”
“Save The Date: [The Event] is back on August 25”.
This is where you market a specific speaker or other agenda items. This can range from “Keynote speaker [Name Surname] just confirmed for [The Event] – don’t miss it.” to an introductory presentation and information on a speaker or item. You can often use the exact same text used in other marketing content, which makes this format quick to produce.
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.