If you want prospective applicants to get a feel for their future workplace, this format is great. You want to invite the applicant to a short “behind the scenes” view of the department or office. You can do this by showing them around the workplace, providing a few facts and then quotes from an employee or manager.
This is a step-by-step guide on how you use this template to write your year in review video script.
Use your storytelling skills and look for small but interesting stories in the everyday environment of your organisation. Remember - the most minor stories can be the most fascinating.
This format requires actual footage of the office environment and the person you’re quoting. But don’t overdo it – you can do some simple filming or photographing with your mobile phone.
The easiest way is to focus on one team at a time, preferably the team looking to add this specific role. Talk to them, find the story or stories, get the needed facts, and do some quick filming. Add the recruitment ad to your research, and you should have all the material you need to start doing the video.
Place the viewer directly in the “here and now”. You can leave it there since you will follow up with the necessary facts right after.
Examples:
“Monday, August 14: The [Department] at [Organisation]”
“Busy Monday in [Department] at [Organisation]”
Use this section to provide facts about the department, office, or function. You want to include hard facts on the number of employees, actual operations and so on. But you can also include softer information, such as culture or values. Get some background on this from the people at the department.
Talk to an employee or a manager at this department or office and ask them to give their view of the place - why it’s good, what is challenging and fun to work with, and what a recruit can expect. This quote should give more colour to the information and re-assure the applicant that what has been said holds. But it could and perhaps should also include some personal details from the quoted person.
You want to tell the viewer that you are looking for more people to join the department – so add some underlying reasons related to growth, expansion, or development. Example:
“[Department] is growing fast thanks to increased demand for our [Product], and now we want to add more colleagues to the team.”
Give the applicant a bit of specific information about the application process like dates or specific contact persons. This information is probably already in your ad, so use that with as little editing as possible.
Refer to your career site or specific ad and make sure to suggest that you are looking for all types of talent.
Example:
“This – and many more opportunities – at [Organisation]”
Include a standard message for the outro, if needed. Or just use a simple logo ending.
