When you’re releasing a report, you want to showcase the highlights in many different ways. In this case, it will be a short series of quickfire questions – giving these videos a different dynamic and changing things up a bit. It can also be a great way to find and present other colleagues to the public as experts in their respective fields. This format lends itself to specific details that may merit that extra bit of explanation, whereas the question-answer format creates an easy-to-follow dramaturgy.
This is a step-by-step guide on how you use this template to write your year in review video script.
Almost any opinionated person in-house can have a say in these matters. Depending on the subject of the report, you might be able to talk to colleagues that are not always in the spotlight for this specific format.
Use an image of the person you’re interviewing throughout the questions and answers. If you have a simple video of the person (perhaps in a faux interview setting), that could also work great.
You can easily email your questions to the stakeholders. Just make sure the answers are clear and concise!
Craft a headline that highlights that this is a detail that merits a bit of extra explanation.
Example:
“The finer points of [The Detail] explained”
“What is the deal with [The Detail]? The expert answer.”
“Breaking down [The Detail] with the expert”
This section allows for giving a bit of factual insight on the issue - and perhaps even making the viewer aware of its existence. So you could try and create a bit of “did you know?” or “one detail many have missed is...” to make the script more exciting.
You want to start the question section with the underlying explanation of “why”.
Examples:
“[The Detail] – why are we seeing this happen?”
“Why is [The Detail] so prevalent right now?”
The first answer from the stakeholder should revolve around reasons for the specific result or findings. This is free-form, but make sure it does not “bleed” into the other questions.
The second question pivots to “what does this mean for customers/clients/other stakeholders” or “why is this important.” Craft the questions to encompass that.
This answer needs the interviewee to talk a bit about the effects of it all – which can be a bit daunting for some. So ensure they can be somewhat hypothetical and talk about potential rather than effect. But this perspective is essential for the viewer.
The last question revolves around the future perspective to get a feel for what can come from this and how you can realise that potential.
Examples:
“So, what’s the next step for [The Detail]?”
“Now we have seen this happen – what are you working on now?”
You want this answer to be somewhat speculative but within safe boundaries. You want to leave the viewer energised by the potential and promise of development. So try and get some of that out of the interviewee.
Add a standard message for the outro, if needed. Or simply end off with your logo.
