This is a bit of an unusual format – it’s a testimonial of your values. You want to state what you believe in and then ask, “but do we live up to that?” and get an external party vouch that you do.
This is a step-by-step guide on how you use this template to write your year in review video script.
Choose a particular value or belief to focus on and enlist someone external to your organisation to talk about how they see the organisation living up to this value.
Select a stock image/video clip that is relevant to the value statement to use with your headline. And another of the quoted person to use in the following sections.
Formulate a statement and question according to the guide below. Use these to reach out to a few different people, so you have a few different quotes to choose from.
Start this video off with the value statement and a question in the same go. Keep it low-key with a straightforward title.
Example:
“So, we say that we will minimise our climate footprint in every interaction – are we living up to this claim?”
The external person should answer the question from their perspective and context – meaning that you don’t want to ask them to say more than what their experience is.
Inform the viewer where they can find more information on your values and how you work with them.
Include a standard message for the outro, if needed. Leave empty if you just want to use your logo.
