About us & Branding Videos

The 'Supporting Value Prop' Template

Want to talk about your values in a way that creates credibility? Try this testimonial format.

Check it out!

About this template

This is a bit of an unusual format – it’s a testimonial of your values. You want to state what you believe in and then ask, “but do we live up to that?” and get an external party vouch that you do.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

Choose a particular value or belief to focus on and enlist someone external to your organisation to talk about how they see the organisation living up to this value.

Find your assets

Select a stock image/video clip that is relevant to the value statement to use with your headline. And another of the quoted person to use in the following sections.

Produce it

Formulate a statement and question according to the guide below. Use these to reach out to a few different people, so you have a few different quotes to choose from.

Create your video script

Statement And Question Headline

Start this video off with the value statement and a question in the same go. Keep it low-key with a straightforward title. 


“So, we say that we will minimise our climate footprint in every interaction – are we living up to this claim?”

Statement And Question Headline

Client Testimonial

The external person should answer the question from their perspective and context – meaning that you don’t want to ask them to say more than what their experience is.

Client Testimonial

Value - Read More

Inform the viewer where they can find more information on your values and how you work with them.

Value - Read More


Include a standard message for the outro, if needed. Leave empty if you just want to use your logo.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.