This is a very specialised news format that is useful for spicing up news around products, updates, or new services. It hinges on outlining a problem that this new development solves or alleviates. The whole format is more or less a take on a headline type, so it’s effortless and quick to produce, plus makes for a great attention grabber. Often this should be a part of a more extensive package of news around a specific subject – as a complementary piece
This is a step-by-step guide on how you use this template to write your year in review video script.
Whenever you have solved a problem or found a new solution, this format can be a part of telling the world about this.
You'll need a fitting image or clip for the subject, which can be a relevant stock asset or something you have produced yourself.
This is very much a "desk job", where you have all the information ready and just need to find the "promise" angle in it.
The strength of this format lies in the headline. This is where you create the “You used to have this problem – but not anymore” dramaturgy. So start by alluding to the issue - the more specific you can be, the better the headline will read.
Examples:
“Remember when this was a problem… [Specific Problem]”
“The problem with [Specific Problem] – consider it solved”
Flesh out the details of the solution with facts and how the solution came about. This is relatively free-form, but you should strive to get across the details on how the solution works or what that new improvement is. You should also try to mention how it benefits the viewer (faster, cheaper, better).
Refer the viewer to your site to read more on the subject. In a text field, write something like “Read more on this at [Website]”.
