News & Corporate Videos

The 'Promise' Template

Have you solved a problem? Or have you found a solution to alleviate a hurdle for the audience? Can you promise? This is the format where you focus on exactly that: The promise.

Check it out!

About this template

This is a very specialised news format that is useful for spicing up news around products, updates, or new services. It hinges on outlining a problem that this new development solves or alleviates. The whole format is more or less a take on a headline type, so it’s effortless and quick to produce, plus makes for a great attention grabber. Often this should be a part of a more extensive package of news around a specific subject – as a complementary piece

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

Whenever you have solved a problem or found a new solution, this format can be a part of telling the world about this.

Find your assets

You'll need a fitting image or clip for the subject, which can be a relevant stock asset or something you have produced yourself.

Produce it

This is very much a "desk job", where you have all the information ready and just need to find the "promise" angle in it.

Create your video script

The Promise Headline

The strength of this format lies in the headline. This is where you create the “You used to have this problem – but not anymore” dramaturgy. So start by alluding to the issue - the more specific you can be, the better the headline will read.
“Remember when this was a problem… [Specific Problem]”

“The problem with [Specific Problem] – consider it solved”

The Promise Headline

The Extended Solution

Flesh out the details of the solution with facts and how the solution came about. This is relatively free-form, but you should strive to get across the details on how the solution works or what that new improvement is. You should also try to mention how it benefits the viewer (faster, cheaper, better).

The Extended Solution

Read More Outro

Refer the viewer to your site to read more on the subject. In a text field, write something like “Read more on this at [Website]”.

Read More Outro

Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.