Something has happened. Something planned or something that just popped up. This is a great format to connect that “something” to your organisation.
Check it out!
This format hinges on attaching current events or date-based events to something the organisation stands for. You highlight the event that triggered the story, then connect it to your subject matter. This can be lighthearted and entertaining, or a serious commentary on a breaking story. And anything in-between. This format suits both planned stories and things that pop up without much warning – but even if it may seem generic as a premise, it follows a detailed and functioning narrative model.
This is a step-by-step guide on how you use this template to write your video script.
Address the trigger event directly in the headline. The headline should be exclusively about the event. All the better if you can be a bit entertaining or dramatic here - you do not need to be too matter-of-fact. If you’re addressing an external event that is “breaking,” be a lot more “this Thing happened – here’s our reaction.”
"The results are in: we won!"
"The economy is failing: our experts know why"
"It’s going to rain all day – but we keep building"
Get the “topline” story in here – consider this to be connected to the headline and serve as a light introduction to what happened. Keep this short and sweet - we’ll dig deeper into the event directly after this.
Spend a bit more time fleshing out the details of the event. If it's news, define the sources and more facts. If it’s a historical event, tell more about it, and if it’s an ambient situation – give a bit more detail on why it matters.
So, now the event is firmly planted – it’s time to tell the viewer "why" you have something relevant to say. So pick up something from the event and couple it with your organisation. This can be anything from products that drive a trend, a historical event that is still shaping your business, or why you have a remedy for bad weather!
With the pivot in place – you should inform the viewer that you have something specific to say. It can be facts to read, a product to look at, a number to call, or a reminder that you are relevant in this context.
Use a standard payoff/slogan or connect it to the script. That is very much a question from case to case.
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.