When launching an event, you probably have several target audiences in mind. This is a format to directly address each and every one of them with your video marketing.
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This format is excellent for creating specific collections of features about your event that a particular target audience could find especially interesting. So you directly address the target audience, and then you can add any number of great schedule items that suit them. This becomes an excellent way to package a lot of different value propositions for different types of visitors – without lots of extra work from you.
This is a step-by-step guide on how you use this template to write your video script.
In your event agenda, combined with the knowledge you have about your audience.
If you have event-specific images/video clips from a previous event, great. If you don't, use stock media.
Think about the different groups of people or segments within your target audience. Which agenda topics would each specific segment think is especially interesting? Combine them into a video.
In this headline, you want to shoot straight for the target audience since this is the purpose of the format. So don’t be afraid to mention the target audience and then move directly to saying the thing/things you think will be interesting for that particular group of people.
“[The Event] for [Target Audience]: The 5 most important speakers”
“4 Great Presentations for the modern [Target Audience] at [The Event]”
“Hey [Target Audience] – here are [The Event] highlights you can’t afford to miss”
Do a short pitch for this target audience by addressing what you think is the value that they will find at the event. You want to identify the challenge before you inform them about what the event can bring them.
“For a modern [Target Group], it’s important to stay on top of the latest trends”
“The world of [Target Group Business Field] is changing fast, you constantly have to adapt…”
You don’t have to do too much additional work on the information here. Use a label to give the date, time, and place, and then you use a main text field to mention the speaker, the subject, or the workshop title.
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.