The math is brutal: that single "hero" post that you've worked so hard to perfect, will reach less than 3.5% of your Instagram followers on average. On Facebook? You're looking at 1.65%.
Meanwhile, your competitor is running a simple 12-day series – nothing fancy, just consistent daily posts repurposed from existing content. By day 12, they've accumulated 10-15x your total reach and built momentum that carries through January.
The logic is simple: frequency beats perfection during the holidays.
The Volume Paradox: More Posts, Less Work
Rather than banking everything on a single flagship campaign, smart holiday strategies revolve around consistency and audience connection. According to Buffer’s research, brands that post several times per week on LinkedIn tend to see larger reach and stronger engagement compared with lower frequencies.
That sounds overwhelming until you flip your approach. Instead of creating from scratch, successful brands are repurposing everything. Blog posts become quote cards. Customer testimonials transform into video series. Product descriptions turn into daily tips.
Take Svevia's approach with Storykit: they transform press releases and internal updates into text-driven videos at scale. "The videos we make in Storykit get much more engagement than if we just post text or an image," their team reports. The key insight? They're not creating new content – they're reformatting what already exists.
Daily posting does something remarkable – it signals reliability. While competitors go dark between campaigns, your consistent presence builds trust. This trust translates directly to sales. Also: The compound effect is remarkable. Each post on your page might individually reach 3% of followers, but across 12-24 days, you're achieving cumulative reach that no single post could match. Plus, the algorithm rewards consistency – platforms like Instagram and TikTok favor accounts that post frequently, boosting visibility for active creators.
Setting Up Your Automated Holiday Machine
Here's where automation transforms theory into reality. The smartest teams are batching their entire holiday social distribution in advance, and actually taking time off while content publishes automatically.
Start with what you have. Pull quotes from your best-performing blogs. Screenshot customer reviews. Grab product photos from your catalog. Each asset becomes one day in your series. A 500-word blog post easily yields 5-7 social videos when you extract key points, statistics, and conclusions separately.
Video amplifies everything. Instagram Reels reach 15% of followers on average – nearly 5x the reach of standard posts. On LinkedIn, video gets 5x more engagement than images. Even simple text-driven videos outperform static graphics, especially when subtitled for silent viewing.
When the holiday kicks in: watch what happens. While others stress over their perfect posts, you'll be building compound engagement, day after day, post after post. Your team gets to actually enjoy the holidays while your automated series keeps working.
The future of holiday marketing isn't about the perfect post. It's about showing up consistently when your audience needs you most.
