24 facts about video you need in 2024
- 85% of all videos on Facebook are watched without sound. (Digiday)
- 89% of people want to see more video from brands in 2024. (Wyzowl)
- 91% of businesses are using video as a marketing tool. (Wyzowl)
- The engagement rate for a video post is 53% higher on a Facebook video post compared to the overall engagement rate. (Wordstream)
- 87% of marketers say video has directly helped increase sales. (Wyzowl)
- 86% of marketers say that video increased their website traffic. (Wyzowl)
- Adding video to your emails can increase click rates by 300%. (SmartMail)
- 72% prefer to watch a short video to learn about a product or service. (Biteable)
- 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Biteable)
- 83% of businesses use some kind of video analytics. (Vidyard)
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Forbes)
- 60% of all business videos are shorter than 2 minutes. (Vidyard)
- 90% of marketers use YouTube in their video marketing, making it the nr 1 video sharing platform. (Wyzowl)
- LinkedIn is one of the most used video sharing platform for marketers, along with Facebook and Instagram. (Wyzowl)
- Videos generates 1200% more shares than text and image content combined. (LinkedIn)
- Almost 50% of internet users look for videos related to a product or service before visiting a store. (Biteable)
- 82% of people say that they have been convinced to buy something from a brand after watching a brand's video. (Wyzowl)
- If you put video on a landing page, your conversion rates can grow up to 80%. (Biteable)
- It's 53 times more likely that your website reaches the first page of Google search results if it includes video. (Biteable)
- People spend an average of 7.91 hours watching online videos per week. (Limelight)
- Marketers can grow revenue 49% faster by using video. (Wordstream)
- 90% of video marketers say that video gives a positive ROI. (Wyzowl)
- Video is the nr 1 media used in content strategy, beating blogs, e-books and infographics. (HubSpot)
- Video posted natively to X will be boosted more than an external link. (X)
