Join our upcoming webinar: Winning strategies and examples: Full-funnel social media videos
- Date: Thursday, March 20th
- Time: 11:00 AM (CEST)
25 facts about video you need in 2025
- 78% of people watch videos weekly and 55% engage daily (SocialPilot, 2024).
- 89% of businesses are using video as a marketing tool. (Wyzowl, 2025)
- Video content is expected to account for 82% of all internet traffic by 2025 (insivia, 2025)
- 83% of people want to see more video from brands in 2024. (Wyzowl, 2025)
- 80% of LinkedIn videos are watched without sound. (verbit, 2024)
- More then 50% of marketers create their videos themselves, in house. (Wyzowl, 2025)
- Adding video to your emails can increase click rates by 300%. (SmartMail, 2023)
- 83% of businesses use some kind of video analytics to track content effectiveness. (Vidyard, 2023)
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Speach, 2024)
- Videos generate 1200% more shares than text and image content combined. (LinkedIn, 2021)
- Short-form video is the top leveraged media format in marketers content strategies. (HubSpot, 2024)
- If you put video on a landing page, your conversion rates can grow up to 34%. (Unbounce, 2024)
- Marketers can grow revenue 49% faster by using video. (Wordstream, 2024)
- Video is the nr 1 media used in content strategy, beating blogs, e-books and infographics. (HubSpot, 2024)
- Video posted natively to X will be boosted more than an external link. (X, 2023)
- Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. (LinkedIn, 2025)
- It's 53 times more likely that your website reaches the first page of Google search results if it includes video. (Biteable, 2021)
- Short-form videos generate the biggest ROI, with 20-60 seconds being the optimal length. (Hubspot, 2024)
- 95% of video marketers view video as an important part of their overall strategy (Up 7% from last year). (Wyzowl, 2025)
- 73% of video marketers created explainer videos, making them the most popular type of video marketing in 2025. (Wyzowl, 2025)
- 51% of video marketers say they’ve used AI tools to help them create or edit marketing videos. (Wyzowl, 2025)
- 93% of video marketers say that video gives a positive ROI (highest ever). (Wyzowl, 2025)
- 96% of video marketers say video has helped them increase brand awareness. (Wyzowl, 2025)
- 84% of marketers say video has directly helped increase sales. (Wyzowl, 2025)
- When asked how they’d like to learn about a product or service, 78% say they’d most like to watch a short video. (Wyzowl, 2025)
