January 17, 2022
One mistake many people make is that they view each video as a single occurrence. Remember: your video can be used in lots of different ways. Especially if you make them in – that's right – Storykit.
This article is an extract from our e-book "Tell every story with a video". Download and read the whole thing here!
If you make videos the old way, where each video is filmed and then edited in complicated programs – you probably don’t have the resources to make lots of versions of your video. If you make video the new way, for example in – yes, you know – Storykit, then video production becomes incredibly simple.
You probably already know that different aspect ratios work better on different channels, for example:
• Youtube: 16x9
• LinkedIn: 1x1
• Stories: 9:16
So when you have made your video, publish it in different aspect ratios as well!
This is not just about which aspect ratio you choose: you might want different tonality or images depending on which platform you publish on. Duplicate your video and make the changes, and voilà! Now you have even more versions.
You probably have several target audiences, and they will surely be more attracted to your videos if you make some small adjustments. For example, maybe you want to adapt the imagery depending on the age the of your target groups? It’s simple to make several versions!
Do you have audiences in different markets and different languages? If so, it’s super easy to simply duplicate the video and get it translated! This is what the industrial giant SKF does for its 130 markets in Storykit.
– I make videos here at the head office, send them out to the local offices and say "go translate", says Sarah Larsson Bernhardt, global social media manager at SKF.
A classic productivity tip is to reuse old material, and of course, this also applies to video. Republish old stuff with new text. Or, even better, make a copy of the old video and freshen it up with some new pictures or a new introduction. Suddenly, you have even more videos!
Want to learn more about how to become a super productive video creator? Download and read our e-book "Tell every story with a video", here!
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