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For publishers, this is a big problem. If you share a link to your article, blog post, etc. and it shows up as just an image without a headline, how are scrollers supposed to know what it is, or that they should click on it?
As one of the world's most influential and widely used news-sharing platforms, it's crucial for publishers on X to adapt and ensure that their articles continue to attract the same level of engagement and traffic they always have. And don’t worry because we are going to show you how.
In this article, we'll explore:
- How articles look on X now
- What the motive is behind removing headlines
- The compelling reasons why you should embrace video sharing for your articles on X
- Quick and easy steps to start creating videos for every article you share
How do shared links look on X now?
So, how exactly do shared links appear on X now? Take a look at the examples below.
Given this current format, it's unlikely that anyone scrolling through will immediately recognize your shared article or automatically click on it to discover more.
What's the motive behind removing headlines?
So, why did this happen? Well, this change aligns perfectly with the ongoing trend of pushing users to consume content right "on platform"—a concept often referred to as "no-click content." It's what's in demand, no matter which platform you're on, and what algorithms are favoring.
In essence, it's an encouragement for publishers to get more creative in how they share their content – to step beyond the traditional method of just posting a link.
Now, you might be wondering, how can you adapt to this new reality? The answer, in a single word, is "Video."
Why should you share your articles via videos on X?
Four months ago, Elon Musk posted, “The more screentime users spend looking at a post, whether text, pic or video, the more it is boosted. Video natively to this platform will be boosted more than an external link because way more time is spent watching a video than clicking on a link.”
That's one compelling reason to use video to share your articles: they get a boost in visibility.
Need another reason? People engage with videos more.
In fact, "Tweets with a video get 10 times more engagement than those without video." This means that video not only grabs the attention of potential click-through readers (even better than an image with a headline) but also provides a quick summary for those who prefer not to leave the feed.
How can you make videos for your articles quickly?
We understand that your priority is writing the article, not spending time making a video for distribution. When it's done, you just want to share the link.
Lucky for you, we have a solution that allows you to create videos for your articles as quickly as it would take you to paste your URL in a social feed. This is done using a little something called text-to-video AI.
Here's how it works:
- Copy your article URL.
- Paste it into Storykit AI.
- Click on the prompt “Animated Headline.”
- Get your article headline transformed into a video.
Check it out in the video below and see how we can turn this article into a sharable video for X!
And here is a peak at the final video:
Here is what the video looks like shared on the feed:
And just a reminder, this is what the article looks like if we just share the link:
Want to try it for yourself? Reach out and we'll turn one of your articles into a sharable video.
Don’t let your audience on X miss out on your content
X's recent shift away from traditional article headlines offers an opportunity, not a setback. Elon Musk's decision encourages a new approach—embrace video to enhance visibility and engagement.
Videos are more shareable and actionable, ensuring your content reaches its full potential. And if you can make them in 30 seconds, there really is nothing holding you back. Don't let your articles go unnoticed on X. Use video to connect with your audience where they are and adapt and thrive in this headline-free era.
