How top employers use video to advertise a job on social media for maximum attention

Mattison Hofstedt


August 21, 2023

March 22, 2024

Job recruiter doing an interview.

Table of contents

Turn a role description into content that gets your open positions more attention

Videos you can make for your open positions today

Start attracting the right candidates

Social media is a great place to find candidates, especially if you're active and engaging on your feed. However, if your LinkedIn job posts and ads are receiving little to no engagement, it's time to change how you present your job openings.

In this article, we'll show you how to grab your candidates' attention and reel them in by distributing your job post in new, creative, and efficient ways. 

Say goodbye to traditional methods and discover new approaches to attract top talent.

Explore our webinar, 'How top employers use video to advertise a job on social media for maximum attention,' linked below. It delves deeper into the article's key points and guides you on creating the videos we mention in real-time

Turn a role description into content that gets your open positions more attention

So you have a well-written role description. Great! That’s the first step. Now we'll show you how to distribute it in a way that grabs the attention of the right candidates.

Why is distribution central to successful recruitment?

Maximizing the impact of your open positions requires a strategic approach to content distribution. 

The key to winning in a social media feed is being specific when it comes to your content. This means creating content that is aimed at one audience and focuses on communicating one thing. 

Since job descriptions communicate a wide variety of things, this makes them less successful as in-feed content. 

So how do you adapt your job post for social media and distribute it in a way that gets the attention of your ideal candidates? 

Simply put, you need to create multiple posts per role and highlight different angles that will motivate candidates to learn more. Think of the role description as the landing page or destination, and the social media posts you create as a hook that guides them there to learn more. 

How do you create multiple job posts with minimal effort and maximal impact?

In order to take the stress out of the creation process, we put together a step-by-step approach to transform your role description into compelling content that attracts the right candidates. 

This process typically takes about 30 minutes to generate ideas, but once you're familiar with the approach, you can easily reuse it for different roles.

Here's the game plan:

1. Identify your ideal candidate

To successfully hire for a position, it's crucial to have a clear understanding of your ideal candidate. Consider their interests, motivations, and aspirations relevant to the role. This knowledge will guide you in the upcoming steps.

2. Pick the channels you are likely to reach them on

Identify the social media channels where you are most likely to reach and engage your target candidates effectively. Keep in mind that some potential candidates may not be actively searching for job opportunities, so think about where you can capture their attention even when they're not actively looking.

3. Diversify your messaging

To effectively reach the right people, create specific content that highlights the unique aspects of the role. This means going beyond a simple "We're hiring for a Content Manager" message. Instead, break down your content and emphasize specific points mentioned in the role description. Consider the role, company culture, growth opportunities, and other appealing factors to craft engaging and tailored messages. This adds depth and captures the interest of different candidates.


  • "Looking for a Content Manager who thrives in a flexible work environment? Join us and work from anywhere in the world!"
  • "Ready for a career growth opportunity in the dynamic world of SaaS? Apply now and embark on an exciting journey with our fast-moving company!"

4. Create engaging spin-off content

Instead of merely reusing the same text from your role description, generate captivating spin-off content that focuses on the key points you want to highlight. For example, if collaboration with the sales team is integral to the "Content Manager" role, create a post showcasing the sales team and providing candidates with a glimpse of who they'll be working with and what kind of work they’ll be doing.

5. Optimize content and formats for engagement

Determine the best content formats for each channel to maximize engagement based on your ideas. Consider the types of posts that have resonated with your audience in the past. Videos introducing your team may be more appealing than static images, and carousels outlining the benefits of the position may be more compelling than plain text. Experiment with different formats to capture the interest and attention of your target candidates effectively. 

By following these steps, you can effectively distribute your role description in various ways, capturing the interest of different candidates and maximizing your recruitment efforts without extensive time and investment.

Videos you can make for your open positions today

If you want to create captivating job posts on social media that effectively grab attention, video is undoubtedly the ideal format. And here's why.

82% of users state that they would rather watch videos than read social media posts. In addition, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

To get started, here are 3 videos that you can effortlessly create by simply copying and pasting the text from your job advertisement into Storykit AI.

→ Storykit's text-to-video AI is free to start using now.

Video idea 1: What tasks the position includes

Video idea 2: What to expect when joining your company

Video idea 3: Company culture overview

Start attracting the right candidates

In today's competitive job market, it's essential to have a recruitment marketing strategy, go beyond generic job posts and leverage the full potential of content distribution to attract suitable candidates. By using these steps and following a strategic approach to content creation and distribution, you can maximize the impact of your open positions and stand out from the crowd.

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