I’ve come across this statement multiple times on LinkedIn this week.
Many marketers feel immense pressure to stay ahead of technological trends. However, hastily adopting AI solutions can often lead to more problems, rather than improvements.
This is particularly true when the purpose behind the adoption isn’t clear. And with so many tools out there, it can be overwhelming and confusing to figure out what you need.
The good news is you don’t need to master every tool—just a few that will help you do your job better. We’re here to share our 5 favorite AI marketing tools that we use daily to stay efficient and ahead of the game.
What is AI used for in marketing?
AI is changing marketing by making it more efficient, precise, and effective. Here are some key ways AI is used in marketing:
- Content creation: AI tools can produce high-quality content quickly. They create everything from blog posts and social media updates to product descriptions and videos. This allows marketers to maintain a consistent content output without sacrificing quality.
- SEO: AI-driven platforms look at large amounts of data. They find the best keywords, improve on-page SEO elements, and suggest content changes. This helps in improving search engine rankings and driving organic traffic.
- Personalisation: AI enables hyper-personalised marketing by analysing customer data and behaviour. This allows marketers to deliver tailored messages, product recommendations, and personalised content, enhancing the customer experience and increasing engagement.
- Ad placement and optimisation: AI algorithms look at user data to improve ad placements in real-time. This helps ensure ads reach the right audience at the right time. This maximises the return on ad spend and improves campaign performance.
- Predictive analytics: AI models predict customer behaviour and trends, helping marketers make data-driven decisions. This includes forecasting sales, identifying potential churn, and understanding customer lifetime value.
- Chatbots and customer service: AI-powered chatbots provide instant customer support, answering queries, and resolving issues around the clock. This enhances customer satisfaction and frees up human agents for more complex tasks.
- Email marketing: AI tools analyse subscriber behaviour to optimise email marketing campaigns. This includes determining the best time to send emails, personalising email content, and segmenting audiences for targeted messaging.
- Market research: AI makes market research easier by analysing large datasets. It helps find insights about consumer preferences, market trends, and competition. This helps marketers stay ahead of the curve and adapt their strategies accordingly.
Artificial intelligence enables marketers to operate more efficiently by automating repetitive tasks and delivering valuable insights. This allows for more personalised and effective marketing strategies.
6 best AI marketing tools to enhance your marketing efforts in 2025
As mentioned earlier, AI offers countless possibilities for modern marketing. The key to success lies in finding the tools that work best for you—even if it's just one, used to its fullest potential.
Our marketing team uses five AI tools. These tools play a key role in driving our results, and I’ll walk you through how we use each one.
1. Storykit (video creation at scale)
Video content performs best on social media, consistently outperforming static posts in terms of reach, engagement, and viewer retention.
In a fast-scrolling environment, videos are more likely to stop the thumb and capture attention—especially when they’re clear, concise, and on-brand. But creating high-quality video content regularly can be time-consuming and resource-intensive, which is where the right AI tool can make a significant difference.
We use Storykit to streamline our social content creation. It allows us to transform existing text—whether it’s copied directly from a document or pulled from a URL—into engaging, scroll-stopping videos tailored for social platforms. The AI automatically selects suitable visuals, animations, and layouts to bring the content to life, requiring only minimal editing on our part.
While we might fine-tune some scenes for tone or emphasis, around 90% of the production work is handled by the tool, saving us countless hours each week.
To maximise efficiency, we follow a 90-10 rule when creating video for social media. This means 90% of our video posts are repurposed from content we’ve already created—like blog articles, case studies, customer interviews, newsletters, and webinars.
Only 10% is net-new content developed from scratch. This strategy not only ensures we achieve our social media goals, but also helps us extract more value from every piece of content we produce. Instead of letting a great blog post fade after a week, we turn it into multiple videos that can be distributed over time. It’s a smart, scalable way to stay top-of-mind without overextending our team or budget.
2. Byword (SEO-optimized article creation)
To improve SEO, it’s important to publish a steady stream of content around focused topics and interlink those pieces strategically. This practice—known as creating topic clusters—signals to search engines like Google that your site is a credible and comprehensive source of information within a specific niche. Over time, this can significantly improve domain authority and help individual pages rank higher in search results.
While we invest in long-form, in-depth articles on high-priority topics, it’s equally valuable to create supporting content that answers common questions and covers broader or adjacent subjects. These shorter, keyword-focused articles add depth to our content ecosystem and help guide users through various stages of the search journey. For example, when we need to publish explainer pieces such as “What are LinkedIn impressions?” or “How to create a standout LinkedIn business page,” we turn to Byword.
Byword is an AI-powered content generator specifically designed for SEO. It can produce articles in bulk from thousands of keywords, meta titles, or content outlines. Although we typically generate content one piece at a time, the platform’s core strength lies in its ability to deliver well-structured, keyword-rich drafts that serve as a solid starting point. These drafts follow SEO best practices by incorporating headers, meta descriptions, and naturally placed keywords—all crucial elements for search visibility.
Once a draft is generated, all that’s left is to review, refine, and personalise it to match our tone and brand voice. This allows us to maintain quality and consistency while scaling our content output much faster than we could manually. The result is a growing library of relevant, discoverable content that supports both our audience’s needs and our long-term organic growth.
3. ChatGPT (for idea generation, searching topics quickly, quick rewrites)
Most marketers are familiar with ChatGPT—and for good reason. It’s one of the most popular AI tools available today and has quickly become a go-to assistant for many marketing tasks. Whether you’re writing, planning, or researching, ChatGPT can help speed things up and make your content marketing efficient.
As a content creator, one of the most useful ways to use ChatGPT is as a writing assistant. It can review paragraphs, suggest better wording, and offer alternative phrases that improve the overall tone and clarity of your content. This makes your writing more polished and professional, whether it’s for blogs, emails, social media posts, or website copy.
ChatGPT is also great for content planning. When starting a new project, it can generate outlines for email campaigns, landing pages, or blog articles. It can even help you come up with catchy titles, opening hooks, and call-to-action ideas. If you’re stuck or just need a spark of inspiration, it’s a great tool to keep the creative process moving.
In addition to writing, ChatGPT works well for research. It can quickly summarise information, surface key insights, and even help find reliable data or statistics to support your content. This saves valuable time that would otherwise be spent digging through search results.
Overall, ChatGPT helps marketers work faster and smarter.
4. Grammarly (for content editing)
Nobody likes making mistakes in their writing, and it’s always helpful to have a second set of eyes before hitting send or publish. That’s where Grammarly comes in. It’s one of the best tools for checking grammar, spelling, and clarity in any kind of writing.
Grammarly acts like a digital proofreader that works in real time. Whether you’re writing emails, social media posts, blog content, or even quick Slack messages, it reviews your text and suggests ways to make it better. It catches common spelling and grammar mistakes that are easy to miss, especially when you’re moving fast.
But it does more than just correct errors. Grammarly also helps improve the tone and structure of your writing. It can suggest simpler alternatives, reduce wordiness, and make sure your message is clear and professional. This is especially useful when communicating across different platforms where tone and style matter.
Another helpful feature is Grammarly’s tone detector. It shows whether your message sounds friendly, confident, formal, or something else—so you can adjust it to match your audience.
This makes Grammarly a valuable tool for maintaining a consistent brand voice and writing style across all content. Whether you're creating marketing copy or replying to a customer email, it helps you communicate more clearly and effectively.
5. Amanda AI (advertising optimisation)
Running Google ad campaigns is one of the most effective ways to capture demand from people who are actively searching for solutions like yours. But to get the best results, it’s not enough to simply launch a few ads. You need to constantly monitor performance, update keywords, test ad copy, and adjust budgets.
All of this takes time, effort, and a lot of attention to detail—especially when you want to keep your cost-per-click (CPC) low and conversions high.
This is where Amanda AI becomes a powerful solution. Amanda AI is an advertising optimisation tool that uses artificial intelligence to manage and improve Google ad campaigns automatically. Instead of manually checking keywords and rewriting ads, the platform uses real-time data to make smart decisions for you.
Amanda AI handles key tasks like writing and testing different versions of ad copy, redistributing the budget to higher-performing areas, conducting ongoing keyword research, and applying updates to improve results.
It runs 24/7 and can perform up to 5 million optimisations per day—far beyond what any team could realistically manage on their own. This means your ads stay competitive, relevant, and cost-efficient, even while you focus on other priorities.
For marketers who want to scale paid search campaigns without spending hours in Google Ads every week, Amanda AI is a reliable way to boost performance while saving time.
6. HubSpot Campaign Assistant (copy generator)
HubSpot Campaign Assistant makes it quick and simple to create marketing copy for a variety of channels. It’s designed to save time and boost productivity by generating ready-to-use content for emails, landing pages, and digital ads on platforms like Google, LinkedIn, and Facebook.
The platform is incredibly user-friendly. All you need to do is select the marketing channels you want to target, fill in a few details about your campaign, product, or service, and choose your audience. Once that’s done, HubSpot generates tailored copy that’s formatted and structured for each platform.
You can also choose from different writing styles—whether you want something formal, casual, or persuasive—making it easy to match your brand tone and voice.
This flexibility is especially useful for marketers managing multiple campaigns across different channels, where each platform requires its own tone, format, and length. Whether you're writing a catchy headline for a social ad or a full landing page introduction, HubSpot Campaign Assistant helps you get started fast and stay consistent.
It’s a great tool for speeding up content creation without sacrificing quality, especially when you’re working with tight deadlines or limited resources.
Maximising marketing efficiency with AI: final thoughts
Remember, AI isn’t here to replace you; it’s here to help you excel. The real value of AI in marketing comes from how you use it—not how many tools you adopt. The key is to choose the right marketing AI tools that support your goals, automate your workflow, and improve results without adding unnecessary complexity.
By focusing on solutions that fit your specific needs—whether it’s content creation, SEO, video production, or ad optimisation—you can work smarter, not harder. These tools are designed to take the pressure off your team by handling repetitive tasks, offering new insights, and freeing up time for creativity and strategy.
We hope that some of our recommended solutions work for you and keep you ahead of the game in the ever-evolving world of marketing.
