The truth is, you don’t need to dive into every AI tool out there—just a few key tools can help you work more efficiently in some areas.
To cut through the noise, we’ve curated a list of the best AI tools that can elevate your marketing efforts, making your processes more efficient and your results more impactful.
Why are AI tools used for marketing?
AI tools are used for many reasons within marketing, primarily to improve efficiency, accuracy, and scalability. They help automate repetitive tasks such as content creation, email scheduling, and social media management, allowing marketers to focus on strategy and innovation.
Additionally, AI tools provide deep insights by analyzing vast amounts of data, enabling better audience segmentation, personalized campaigns, and trend prediction.
5 AI tools for marketing you should try now
We’ve gathered five powerful AI tools that can significantly boost your marketing efforts—and the best part? Each one has been thoroughly tested by our team. Whether you’re looking to automate content creation, optimize your ad campaigns, or analyze customer data, these tools have proven to deliver real results.
1. Storykit: Video creation at scale
Video content dominates on social media, and to really make an impact, you need to produce a lot of it. That’s where Storykit comes in handy for us—it allows us to create high-quality, branded videos at scale using the text we’ve already written.
The process is simple: we copy our text or insert a link, and the AI transforms it into a captivating, text-based video, complete with background visuals and music. While we occasionally make some adjustments, the AI handles the bulk of the work, getting us about 90% of the way there.
By automating most of our video content creation, we can maintain an active and appealing presence on social media while freeing up time to focus on other priorities.
2. ContentShake AI: Simplifying SEO content creation
We rely on ContentShake AI from Semrush to speed up our SEO content creation. It helps us quickly come up with topic ideas, structure our content, and even suggests the right keywords to boost SEO from the get-go.
The best part? It’s fully integrated with the Semrush ecosystem, giving us easy access to SEO insights, competitor comparisons, and performance metrics. Whether we’re repurposing old content or creating something new based on industry trends, ContentShake makes the whole process faster and more efficient.
3. Grammarly: Go-to for flawless content editing
Mistakes in writing can happen to anyone, but having a tool like Grammarly ensures we catch them before they go live. It’s our trusted partner for keeping content clean and error-free.
From emails and LinkedIn posts to Slack messages and blog drafts, Grammarly helps us refine every piece of content we create. It goes beyond simple spell-checking, offering smarter sentence suggestions, grammar corrections, and style improvements.
With its seamless integration across various platforms, Grammarly ensures that whatever we write comes out polished and professional, no matter where we're working.
4. Amanda AI (advertising optimization)
Managing Google ad campaigns is essential for attracting people actively searching for solutions like ours, but it can be time-consuming to constantly adjust ad copy and refine keyword targeting to maximize ROI.
That’s where Amanda AI steps in. This tool takes over the heavy lifting of ad management by automating everything from keyword research to budget allocation. Amanda AI continuously analyzes real-time signals, optimizing ad copy and making adjustments around the clock.
With the ability to perform up to 5 million optimizations a day, Amanda AI ensures our campaigns are always running at peak performance—something that’s impossible to achieve through manual effort alone. It’s a powerful tool that helps us get the most out of our ad spend without the need for constant hands-on management.
5. ChatGPT: For idea generation, quick topic searches, and fast rewrites
By now, most of us are familiar with ChatGPT, and it’s become an indispensable tool in our daily workflow. We use it frequently to streamline tasks and boost productivity across the board.
When it comes to writing, ChatGPT acts like a versatile co-author. Whether we need feedback on paragraphs or alternative phrasing, it helps refine and polish our content.
For new projects, it’s perfect for generating ideas, creating structured outlines for email campaigns, and brainstorming compelling titles. It sparks creativity and helps us explore different angles. Additionally, it's a quick and effective way to search for topics and find relevant stats to support our content.
Overall, ChatGPT enhances our workflow, providing valuable feedback that increases efficiency and keeps projects moving forward.
Try these AI tools to boost your marketing efficiency
AI tools are transforming the way we approach marketing, helping you work more efficiently and achieve better results. From content creation to ad optimization, these tools simplify tasks and free up your time for more strategic work.
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