In this article, we’ll explore the best content marketing tools that will speed up your tasks in both content creation and distribution. These tools are designed to enhance your web presence, optimize your content for search engines, and maximize your reach on social media, ultimately driving significant results for your business.
Tools for creating and distributing content on social media
1. Storykit: Video content creation
Overview
Storykit is a cutting-edge AI-powered video creation platform that transforms text into engaging video content. Designed to simplify the video production process, Storykit enables businesses to quickly create high-quality videos that capture attention and drive engagement across social media and other channels.
Key features
- Text-to-video AI: Convert text into captivating videos with Storykit's AI-powered technology, making video creation as simple as writing a document.
- Brand kit: Maintain brand consistency by locking in your brand’s colors, fonts, and logos for easy access.
- Localisation: Seamlessly switch between 10 major languages to produce localized content without delays. Storykit's AI ensures language is never a barrier, enabling you to connect with audiences worldwide with ease.
- Asset inclusion: Eliminate the hassle of searching for stock images and video clips. Storykit’s AI automatically selects the perfect assets from curated libraries, freeing you to focus on crafting your message.
- Motion & mood: Elevate your videos with dynamic animations, transitions, and styling. Storykit’s AI handles the technical details, bringing your content to life with a professional touch that typically requires hours of manual editing.
Why Storykit?
Standing out on social media is crucial, and video is one of the best ways to do that. However, traditional video creation methods can be time-consuming and resource-intensive. Storykit puts your video creation on autopilot, allowing you to consistently show up on social media without spending excessive time on production. With its automated tools and customizable features, you can focus more on strategy and less on execution, making your marketing efforts more efficient and effective.
Pricing
Storykit offers customized pricing plans based on specific business needs and usage.
Further reading: Video content marketing: Benefits, strategies & examples
2. Canva: Graphic design
Overview
Canva is a versatile graphic design tool that allows marketers to create stunning visuals for social media, websites, and other marketing materials. With its intuitive interface and vast library of templates, Canva makes it easy to produce professional-looking graphics without design expertise.
Key features
- Design templates: Access thousands of customizable templates for social media posts, infographics, presentations, and more.
- Drag-and-drop editor: Use Canva’s user-friendly editor to create designs quickly and easily.
- Brand kit: Maintain brand consistency by uploading your brand’s colors, fonts, and logos for easy access.
- Collaboration tools: Work with team members in real-time to create and edit designs collaboratively.
Why Canva?
Visual content is essential for capturing attention on social media and other platforms. Canva empowers marketers to create eye-catching graphics that enhance their brand’s visual identity. Its ease of use and extensive template library make it a valuable tool for quickly producing high-quality visuals that drive engagement and results.
Pricing
Canva offers a free version with basic features, while Canva Pro starts at $12.99 per month.
3. Hootsuite: Social media management
Overview
Hootsuite is a leading social media management platform that allows marketers to schedule, publish, and analyze social media posts across multiple channels. With Hootsuite, you can streamline your social media efforts and ensure consistent brand messaging.
Key features
- Post scheduling: Plan and schedule social media posts in advance to maintain a consistent posting schedule.
- Analytics and insights: Access detailed analytics to track the performance of your social media campaigns and make data-driven decisions.
- Engagement tools: Monitor and respond to social media interactions in real-time to foster engagement and build relationships with your audience.
- Team collaboration: Collaborate with team members on social media strategies and campaigns within the platform.
Why Hootsuite?
Managing multiple social media accounts can be time-consuming, but Hootsuite simplifies the process by centralizing all your social media activities in one place. This not only saves time but also ensures that your social media strategy is cohesive and aligned with your overall marketing goals. With Hootsuite’s powerful analytics, you can continually refine your strategy to drive better results.
Pricing
Hootsuite offers a free plan with limited features, with premium plans starting at $19 per month.
Tools for content ideation and enhancing web presence
4. Ahrefs: SEO and keyword research
Overview
Ahrefs is a comprehensive SEO toolset that helps marketers improve their search engine rankings and drive organic traffic. From keyword research to backlink analysis, Ahrefs provides the insights needed to optimize your content for search engines.
Key features
- Keyword explorer: Discover high-traffic keywords to target in your content and improve your search engine rankings.
- Site audit: Conduct comprehensive site audits to identify and fix SEO issues that may be affecting your site’s performance.
- Backlink analysis: Analyze your backlink profile and track new and lost backlinks to improve your site’s authority.
- Competitor analysis: Gain insights into your competitors’ strategies and identify opportunities to outperform them in search results.
Why Ahrefs?
SEO is a critical component of content marketing, and Ahrefs provides the tools and data needed to enhance your SEO strategy. By understanding which keywords to target and how to optimize your content, you can increase your search engine visibility and drive more organic traffic to your site. This not only saves time by focusing your efforts on high-impact areas but also delivers measurable results in terms of traffic and engagement.
Pricing
Ahrefs offers a 7-day trial for $7, with pricing plans starting at $99 per month.
5. BuzzSumo: Content research and analysis
Overview
BuzzSumo is a powerful content research tool that helps marketers discover trending topics, analyze competitors, and identify key influencers in their industry. With its comprehensive data analytics, BuzzSumo allows you to craft content strategies that are informed by real-time insights.
Key features
- Content discovery: Find the most popular content across various platforms to inspire your own content ideas.
- Influencer identification: Discover influential figures in your niche to amplify your reach and engage with a broader audience.
- Content performance analysis: Analyze how well your content is performing compared to your competitors, using metrics like social shares and engagement.
- Keyword alerts: Set up alerts for specific keywords to monitor industry trends and stay ahead of the competition.
Why BuzzSumo?
BuzzSumo is an essential tool for marketers who want to create content that resonates with their audience. By understanding what topics are currently trending and who is leading the conversation, you can tailor your content strategy to meet the needs and interests of your target audience. This targeted approach not only saves time by focusing your efforts on the most relevant content but also drives better results by increasing engagement and reach.
Pricing
BuzzSumo offers a free trial, with pricing plans starting at $119 per month.
6. ChatGPT: Writing SEO content and web copy
Overview
ChatGPT is an AI language model developed by OpenAI that assists marketers in generating high-quality SEO content and web copy. It provides suggestions and content drafts that help streamline the writing process and improve the quality of written materials.
Key features
- Content generation: Use ChatGPT to brainstorm ideas, create outlines, and generate content drafts for blogs, articles, and web pages.
- SEO optimization: Receive suggestions for keywords, meta descriptions, and headings to improve search engine rankings.
- Editing and refinement: Use ChatGPT to refine existing content, making it more engaging and relevant to your audience.
- Tone and style adjustments: Customize the tone and style of your content to align with your brand voice and audience preferences.
Why ChatGPT?
Writing compelling and optimized content is essential for driving organic traffic and engaging your audience. ChatGPT streamlines the content creation process by providing intelligent suggestions and drafts, allowing marketers to focus on strategy rather than starting from scratch. Its ability to generate and refine content quickly makes it an invaluable tool for enhancing your web presence and achieving your marketing goals.
Pricing
ChatGPT offers a free version with basic features, and subscription plans, such as ChatGPT Plus, provide access to more advanced features.
Further reading: Storytelling in content marketing: the secret of high-performing content
7. Grammarly: writing and editing
Overview
Grammarly is an AI-powered writing assistant that helps ensure your content is clear, error-free, and engaging. From blog posts to landing pages, Grammarly helps you maintain a professional tone and style across all your written content.
Key features
- Grammar and spell check: Automatically detect and correct grammar and spelling errors to improve content quality.
- Style and tone suggestions: Receive suggestions on style and tone to ensure your content aligns with your brand voice.
- Plagiarism checker: Ensure originality by checking your content against billions of web pages.
- Writing goals: Set specific writing goals based on audience, formality, and intent to tailor your content to your objectives.
Why Grammarly?
Grammarly is indispensable for content marketers who need to produce high-quality, polished content quickly. By automating the editing process, Grammarly saves time and allows marketers to focus on creating compelling content that engages readers. Its AI-driven insights help refine your writing, making it more impactful and effective in achieving your marketing goals.
Pricing
Grammarly offers a free version with basic features, while premium plans start at $12 per month.
Conclusion
The right content marketing tools can make all the difference in your ability to save time and achieve your marketing goals. By leveraging tools like Hootsuite for social media management, Storykit for video creation, Canva for graphic design, Ahrefs for SEO, Grammarly for writing and editing, and BuzzSumo for content research, you can streamline your efforts and drive significant results.
These tools not only enhance your productivity but also empower you to create and distribute content that resonates with your audience and delivers lasting impact.
