The construction industry faces unique challenges: immense complexity, extended timelines, and the need to engage a wide range of stakeholders. From city officials to everyday commuters, each group requires clear and accessible updates on ongoing projects.
This is particularly true for one of Sweden’s largest and most historic infrastructure undertakings: Slussen.
Dating back to the 16th century, the Slussen project is both massive in scale and seemingly unending. Keeping diverse audiences informed about its progress is no small task.
Skanska Sweden, a leader in infrastructure and construction, has embraced video as a modern solution to these communication challenges.
By converting complex technical details into clear, engaging narratives, Skanska ensures that everyone—from technical teams to the general public—can understand and stay updated on the project’s developments. This innovative approach is setting a new standard for effective communication in the construction and industrial sectors.
Breaking down complexity with video
Communicating effectively on such massive projects is a challenge. Skanska Sweden, a leader in infrastructure and construction, understands this firsthand. To ensure clarity, transparency, and engagement with diverse audiences, they rely on a powerful tool: video.
Caisa Jansson, Content Leader at Skanska Sweden, explains:
Video plays a key role in answering these questions.
Reaching different audiences
For a project like Slussen, there are many different audiences to consider.
The City of Stockholm, as Skanska’s main client, must stay informed about ongoing developments. But the project impacts far more than just city officials—countless commuters traveling by bus, subway, and other public transit systems are affected every day. Skanska recognizes the need to connect with all these groups in a clear and direct way.
Caisa Jansson highlights the challenge:
“The construction industry can be quite complex and we need to keep all our audiences updated on what’s happening. It’s crucial to explain our actions and reasons, addressing the key questions: What are we doing, and why?”
Using video allows Skanska to effectively reach and engage all these audiences, making complex updates easier to communicate and understand.
Shorter videos, bigger impact
One of Skanska’s most effective strategies has been breaking down large projects into smaller, digestible videos. Rather than producing a single, lengthy film, about the whole project, they created nearly 100 videos, each focusing on a specific aspect of the project.
“For instance, we made a video about a fish step we built using ancient stones from Gustav Vasa's wall. In this video, we talked about the circulation of materials, sustainability, and the technical aspects of the step. It’s very complex but by putting it in a video we were able to take a complex project and make it more accessible,” explains Caisa.
By focusing on bite-sized videos, Skanska ensures they can convey both technical expertise and human interest in a format that audiences can engage with easily.
Why video matters for industrial projects
Large-scale projects require public trust, stakeholder buy-in, and ongoing transparency. For companies in the industrial sector, video offers a way to simplify complexity, share progress, and tell stories that resonate.
Caisa Jansson emphasizes the accessibility of video:
“Our job is to make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. Video helps us do that.”
Whether it’s explaining sustainability efforts, addressing concerns, or celebrating project milestones, video enables companies like Skanska to connect with audiences effectively.
The takeaway for industrial leaders
Skanska’s approach to video communication is a model for the industrial sector. By leveraging video, companies can:
- Simplify complex ideas
- Engage multiple audiences
- Build trust and transparency
- Highlight technical achievements and social impact
In a world where attention spans are short, and projects are long, video is no longer optional—it’s essential.
For Skanska, every video is more than just an update. It’s a bridge, a story, and a way to make large-scale projects accessible to all. And for companies navigating similarly complex initiatives, it’s an example worth following. Ready to see how you can automate your video creation and start making an impact? Book a demo with Storykit today
