How to speed up your content creation process and not be overwhelmed

Ben Steele

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August 26, 2022

March 22, 2024

Smiling woman holding a french bulldog puppy that looks tired

If you work in content, when you walk into the office, you likely do so much more than content alone; you also have to be strategically-minded, write effective copy, understand design and audience behavior, and a whole host more. It can be overwhelming. But it doesn’t have to be.We know you’re busy, so we’ll get right into it: here are three ways you can drastically improve how quickly you can execute, to make your working days more productive and enjoyable.

1. Hack your routine

Only you can truly know what will work best for you. Take a moment to review your calendar and be honest with yourself – what times and days of the week do you feel most productive? When do meetings work for you? When do you get more distracted?

Then, you can compartmentalize your day – setting your tasks in chunks according to how you work best. Audit how long a task takes on average, and block out time in your calendar accordingly. This will help you predict your workload better in future, and keep you free from last-minute meetings so you can focus.

2. Delegate, delegate, delegate!

Wearing every hat when producing content can make for a very heavy head – so don’t juggle it all alone! While you might not have the luxury of a massive team for support, you do have powerful machines on your side. You just might not have met them yet.

Here are a few of our favorite tools to keep your day running smoothly:

  • Create videos from a line of text with Storykit (of course!)
  • Get content inspiration from AnswerThePublic
  • Have your captions written by Copy.ai
  • Distribute and schedule on social with Later.com

3. Set realistic expectations and boundaries

If you’ve said yes to everything since you joined your team, you might just find yourself swamped with unachievable deadlines (and a caffeine addiction). Don’t say yes to everything – you risk burning out! Make sure your workload is fair for the week ahead, and don’t be afraid to push back on tight deadlines.

You may want to try to implement a “deep focus” day or regular work session, so you can get more out of your working hours.

Make sure you have a really tight process that takes as little admin time as possible by putting together a quick Google Form for new requests, so you get the information you need pre-filled instead of needing to chase for it.


Ready to create high quality videos?
Try Storykit today.

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Our thing is video for everything, video for everyone. And by everyone, we mean everyone who wants to do high volume, even higher quality video. Everyone who doesn’t have the budget or time for traditional production. Everyone who has absolutely no editing skills. Everyone with a content plan. Everyone without a content plan. Everyone who’s never made video in their life. That everyone.

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