How to post a job on Facebook and bring attention to it

In this article, we'll unlock the secrets to creating irresistible job posts on Facebook using the mighty force of video. Get ready to revolutionize your candidate search and capture the attention of top-tier talent like never before.

Posting jobs on Facebook before vs. now

Before February 22, 2023, businesses enjoyed the benefit of posting jobs on Facebook for free. These postings would appear in the jobs tab on your company profile and be displayed on your feed like any other regular post. In addition, applicants had the convenience of applying directly through Facebook, while employers could easily review the submitted applications.

However, to truly maximize the visibility of these job postings, businesses still had the option to pay for boosting the post. It's important to note that Facebook alone couldn't guarantee a flood of applicants; the key was to craft an enticing job advertisement that would captivate potential candidates.

While hosting jobs on Facebook is no longer available, the platform remains an excellent avenue to showcase open positions and attract the right individuals.

In the following sections, we will guide you on how to achieve this effectively. Continue reading to discover our valuable insights.

How to post a compelling job opening on Facebook

Ready to make a splash and grab the right candidate's attention? Video is the undisputed champion when it comes to capturing people's interest, and that includes job openings too. 

Believe it or not, a staggering 1.25 billion people visit to Facebook every month just to watch videos. So why not harness the power of video to showcase your job opportunities?

Here we will show you how you can create an effective job ad video in Storykit, post it on Facebook, and bring the applicants flooding in. 

1.Create a video for your job opening

If you’ve never created a video before, then don’t worry. This is for you.

Do you have your job description available? Good. Here is what you have to do. 

1. Copy all of the text and paste it into Storykit AI. 
2. Choose the prompt ‘job ad video’
3. Watch your video get created before your eyes
4. Then export in 1:1 (square) or 4:5 (portrait) these are the best dimensions for Facebook

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Here is an example of a job ad made in Storykit: 

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→ Want to try it for yourself? Storykit's text-to-video AI is free to start using now.

2. Post your video on your Facebook company page

Here are quick steps to help you post your video on your company's Facebook profile:

1. Log in to your account: Sign in to your Facebook account using your company's credentials. Ensure that you have administrative access to your company's Facebook profile.
2. Navigate to your company's page: Once logged in, navigate to your company's Facebook page. You can do this by searching for your company's name in the Facebook search bar and selecting the correct page from the results.
3. Click on "Create a Post": On your company's Facebook page, locate the "Create a Post" section. It is usually found at the top of the page, right under your company's profile picture.
4. Choose the video: Click on the "Photo/Video" option within the "Create a Post" section. This will open a window that allows you to select a video file from your computer.
5. Upload the video: Click on the "Upload Photos/Video" button and select the video file you wish to upload from your computer. Facebook will begin uploading the video to your company's Page.
6. Add a caption and tags: Once the video is uploaded, you can add a caption to provide context or a description for your audience. You can also add relevant tags to increase the visibility of your video.
7. Customize privacy settings: Choose the privacy settings for your video. You can select to make it public, visible only to your followers, or customize the audience based on your preferences.
8. Publish the post: Review your post, ensuring that everything looks good. Once you're satisfied, click on the "Publish" or "Post" button to publish your video on your company's Facebook page.  
9. Add a link to the job application: Make sure you add a link to the job application in the text field.

3. Pin it on your company page

If you really want to bring attention to your video then pin it on your company page so that it is the first thing that a visitor sees when they land there. Here’s how:

1. Click on the three dots: In the top right corner of the video post, you will see a small icon with three dots (ellipses). Click on this icon to reveal a dropdown menu with various options.
2. Choose "Pin to Top of Page": From the dropdown menu, select the option "Pin to Top of Page." This action will pin the video post to the top of your company's Facebook Page, ensuring it stays prominently displayed.
3. Confirm the pinning: Facebook will ask you to confirm your selection before pinning the video post. Click "Confirm" or "Pin to Top" to proceed.
4. Verify the pinned video: Once confirmed, go back to your company's Facebook page and check if the video post is now pinned at the top. It should stay fixed in that position, making it easily visible to anyone who visits your Page.

4. Boost your post

If you want to get more eyes on your job post, then you need to unleash the power of boosting. You want to make sure the right people are seeing your job post. Boosting a post can significantly increase its reach and visibility, ensuring that your job openings reach a wider audience of talented individuals. Here's a step-by-step guide on how to boost a post on Facebook:

1. Click “Boost post” on the post you want to boost: Select the job post you want to boost. Make sure it's engaging, visually appealing, and contains all the necessary details that will entice potential candidates.

2. Set your target audience: Define the audience you want to reach with your boosted post. Facebook provides various targeting options, allowing you to narrow down based on location, demographics, interests, and more. This ensures that your job post reaches individuals who are most likely to be a great fit for your company.

3. Determine your budget: Decide on the budget you're willing to allocate for boosting your post. Facebook offers different budgeting options, such as daily or lifetime budgets. Set an amount that aligns with your goals and resources.

4. Choose the duration: Select the duration for your boosted post. Decide how long you want it to run and for how many days you want it to be promoted to maximize its impact.

5. Review and boost: Double-check all the details, including your target audience, budget, and duration. Once you're satisfied, hit the boost button and let Facebook work its magic.

Conclusion

By following this comprehensive guide, you are now equipped with the knowledge and strategies to attract the ideal candidates on Facebook with ease. Utilizing video content and boosting your job posts will give you a significant advantage in capturing the attention of potential hires and standing out from the crowd.

However, it doesn't stop there. To maintain a strong presence on Facebook, it's crucial to stay actively engaged with your audience. Regularly share compelling employer branding content that showcases your company's unique culture, values, and perks. Let future employees see why joining your organization is an opportunity they shouldn't miss.

Remember, building a strong employer brand and fostering a vibrant online community takes time and effort. Consistency is key. Interact with your followers, respond to comments and messages promptly, and keep the conversation going. By nurturing these connections, you'll foster a positive image and build trust with prospective candidates.