How to post a job on LinkedIn and successfully promote it

Mattison Hofstedt


December 12, 2023

March 22, 2024

Recruiter writing a job role description.

In today's competitive job market, finding the right candidates for your open positions is crucial for business success. With over 740 million members, LinkedIn provides an unparalleled platform for sourcing top talent.

By effectively posting a job on LinkedIn and promoting it strategically, you can attract qualified professionals who align with your company's vision. 

In this article, we will guide you through the steps to post a job on LinkedIn and share valuable insights on successfully promoting it for maximum visibility and engagement.

10 steps to post a job on LinkedIn

1. Log in to LinkedIn: Sign into your LinkedIn account associated with your company.

2. Access the "Jobs" section: Navigate to the "Jobs" icon at the top of your LinkedIn homepage.

3. Click "Post a Job": You'll find an option to post a new job. Click on this to start the process.

4. Enter job details: Fill in the job title, company (ensure you select your company profile so the job appears there), location, and other relevant details about the position.

5. Add job description: Provide a comprehensive job description including responsibilities, qualifications, and any additional information candidates should know.

6. Specify "How to Apply": Choose whether applicants should apply via LinkedIn or through an external website. If you choose LinkedIn, applications will be directed to your LinkedIn inbox.

7. Set Applicant Questions: LinkedIn allows you to add screening questions to help identify the most qualified candidates.

8. Review Job Posting: Before posting, review all details to ensure accuracy and completeness.

9. Choose a payment plan: LinkedIn offers various options for job postings, including pay-per-click. Select the plan that best fits your needs.

10. Post the Job: Once everything is set, post your job. It will now be visible on your company profile under the "Jobs" section, as well as in LinkedIn's job search.

How to promote a job post on LinkedIn

Getting your job description up is just the beginning; now it's time to promote it effectively to reach a wider audience. Here are some proven strategies:

Create a compelling job videos

In today's digital age, video content has become a dominant force in capturing audience attention. In fact, LinkedIn says that video gets 5x more engagement than text posts. So if you really want to bring attention to your open positions then promoting them via video is one of the strongest things you can do.

And today with advanced video software like Storykit, you can create a video from your job post just by coping and pasting the text.

→Give it a try. Storykit's text-to-video AI is free to start using now.

Here is an example of a 15.20 second job ad:

Share organically

Upload the video directly to your LinkedIn company page and share it with your followers with a link to a job ad in the captions. Encourage your employees to like, comment, and share the video within their networks. Videos have a higher likelihood of being shared, thus increasing the organic reach of your job post.

Utilize LinkedIn groups

Join relevant LinkedIn groups related to your industry or specific job functions and share your job post within these communities. However, make sure to follow group guidelines and avoid spamming.

Sponsored job ads

LinkedIn offers targeted advertising solutions that allow you to promote your job post to a specific audience based on demographics, job titles, or industries. Utilize sponsored job ads to reach a broader pool of candidates and increase the visibility of your job posting.

Engage with candidates

Actively engage with candidates who show interest in your job post. Respond to their inquiries, provide additional information, and maintain open lines of communication to build a positive candidate experience.


Posting a job on LinkedIn and effectively promoting it is a powerful strategy to attract the right candidates for your organization. By following the steps outlined in this article, you can create an eye-catching job post, leverage LinkedIn's features, and employ smart promotion tactics. 

Remember to continually evaluate and optimize your approach based on performance data. With LinkedIn's vast network of professionals at your fingertips, you're well on your way to connecting with top talent and building a winning team.

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