In fact, 74% of businesses only post 1–5 times a week. And at first glance, that feels like plenty, right? “We’re posting regularly, box checked.”
But here’s the thing: that’s not really enough. If you want your audience to remember you, engage with you, and trust you, you need to do more.
Here are 5 reasons why doubling down on organic posting is one of the smartest moves you can make.
5 reasons you can’t ignore organic posting
1. Consistency & volume wins
Buffer studied over 100,000 accounts and found that people who posted consistently (once a week for at least 20 weeks) achieved up to 5× more engagement per post than those who posted sporadically. Even “moderately consistent” posters earned 3× more engagement than the inconsistent crowd.
Our Community Manager, Heidi Bordal, ran a simple experiment that backs this up. She doubled the number of posts she shared—from once a day to twice a day. That meant 10 posts instead of 5.
The results? Double the impressions. Double the engagement.
The pattern is clear: if you want attention, you have to keep showing up.
2. Your page = your reputation
Your LinkedIn page is more than a placeholder, it’s your digital storefront. It’s often the first place prospects, partners, or job seekers visit to understand who you are.
And the data proves it:
- 84% of consumers search for brands on social media before making a purchase;
- and 67% say they’re likely to research before buying.
If your page looks active and current, it builds credibility. If it’s stale? It can give the impression your company isn’t even active anymore.
3. Out of sight, out of mind
If your social media manager disappeared tomorrow, it might not show in the first week. But a few months with no activity? That’s when your brand begins to fade.
The best-performing brands on LinkedIn know this, and they make sure they’re never out of sight. Just look at how often some of the biggest names post:
- Forbes: 353 posts (in a single day!)
- McKinsey & Company: 28 posts per week
- The Guardian: 28 posts per week
- Atlas Copco: 28 posts per week
- Salesforce: 49 posts per week
- Arsenal: 63 posts per week
- Harvard Business Review: 289 posts per week
That’s not a typo. These organisations publish multiple times per day because they know the rules: visibility requires consistency. The moment you stop showing up, you disappear from feeds—and from people’s minds.
4. It’s a cost-effective, always-on channel
Paid ads burn through the budget quickly. Organic posting, once you build a rhythm, is one of the most cost-efficient channels you have.
Every post adds to your digital footprint, creating a library of content that continues working for you long after it’s published.
5. It’s a long game—but worth it
At Storykit, our company page has grown to 16,000+ followers, and we’re now adding 40–60 new followers every week. Impressive today—but in the beginning? Not at all. That momentum is the result of more than four years of consistent posting.
That’s the reality: growth doesn’t happen overnight. For companies, building visibility and credibility on LinkedIn takes time. But the only way to get there is to keep showing up, week after week.
Don’t be part of the 74% of companies posting too little. Start standing out.
If you’re not consistent on LinkedIn, you’re invisible. The easiest way to fix that is to make posting manageable. Repurpose what you already have—like blog posts, reports, or insights—and keep your feed active.
With Storykit, you can automate your video content creation and turn that existing material into authentic, on-brand posts for LinkedIn. No extra workload. No excuses. Just a consistent, visible presence that helps your company grow. See how Storykit can be customised for your company today.
