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With this LinkedIn video specs cheatsheet, you can save valuable time by quickly referencing the best-performing video formats recommended for LinkedIn.
LinkedIn allows flexibility in video formats, but we will guide you through the dimensions that deliver exceptional performance and engagement to truly boost your LinkedIn marketing.
What video specs should you use on LinkedIn?
When it comes to native LinkedIn videos (organic posts) and sponsored content videos (ads) you should stick to using 1:1 aspect ratio (1080 x 1080 pixels) or 4:5 aspect ratio (1080 x 1350 pixels). Here is why.
Square: 1:1 aspect ratio (1080 x 1080 pixels)
Our Community Manager, Heidi Bordal, shares her valuable insight: “When it comes to LinkedIn, the 1:1 aspect ratio is the perfect choice because it effortlessly adapts to both mobile and desktop environments.”
Portrait: 4:5 aspect ratio (1080 x 1350 pixels)
According to our Performance Marketing Manager, Sofia Eriksson, “I always use 1:1 or 4:5 aspect ratios for ads. Since many users browse LinkedIn on their phones, these formats are better because they occupy more screen space and grab more attention compared to the wider 16:9 ratio.”
How to make videos that stand out on LinkedIn
Nailing the right dimensions is important, but it's just the beginning. To truly stand out, you need captivating videos, and lots of them! Enter Storykit, your secret weapon for creating amazing on-brand videos at scale.
With Storykit by your side, you can unleash your creativity and effortlessly produce a multitude of awesome videos that'll leave a lasting impact.
