Not just another video tool: Why Storykit is built for business

Mattison Hofstedt

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February 11, 2025

February 18, 2025

Storykit video automation platform.

Let’s be honest—there’s no shortage of video tools out there. So, what makes Storykit different?

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With Storykit it’s not just about cranking out videos; it’s about helping big companies create video on a scale they can’t even imagine.

But why would a company even want to create that many videos?

Because in today’s content-saturated world, standing out requires relentless consistency. Your message has to be seen, heard, and remembered—and the only way to ensure that is to share it over and over until it sticks.

Everyone needs more. 

  • For social media marketing: To stay relevant and visible.
  • For internal communication: To make messages resonate and stick.
  • For recruitment: To showcase your brand and attract top talent.

Does “more” really work?

Absolutely.

Here’s how frequency drives engagement:

  • Facebook: Posting 1–2 times per day → 19% higher engagement.
  • Instagram: Increasing from 3 to 10 posts per week → 48% growth in reach.
  • X (formerly Twitter): Posting 3–5 times per day → 43% more impressions.
  • LinkedIn: Posting daily → 2x engagement compared to weekly posts.

And what works better than any other type of content?

VIDEO.

  • 2x more shares than any other type of content across all platforms.
  • 3x more engagement on LinkedIn.
  • 85% higher message recall compared to text posts.

So.

Content success starts with making and posting MORE. And preferably MORE video.

The demand isn’t slowing down, either. It’s growing.

And that creates a challenge: How do you keep up with the constant need for more content without sacrificing quality, blowing your budget, or losing your sanity?

That’s where Storykit comes in.

“All the video your organisation needs to make, made in the most efficient way possible—that’s what Storykit video creation is all about,” says Peder Bonnier, CEO and Co-Founder of Storykit.

Why posting more works.

Comparing Storykit to other video options

There are many great video tools out there—each with its place.

Adobe Premiere Pro is powerful for advanced editing, After Effects is amazing for creating motion graphics and dynamic visual effects, iMovie makes simple clip projects easy, Canva is fantastic for quick, creative visuals, and agencies can deliver one-off high-quality productions.

But none of these options are built for the way businesses need to create video today—fast, at scale, and without sacrificing quality or brand consistency.

Here’s how Storykit sets a new standard in business video creation compared to some of the alternatives.

Adobe & professional editing software: Produces great results but is too complex for non-specialists

Every team—whether it’s marketing, HR, or sales—needs video now.

Specialist tools like Adobe Premiere Pro and After Effects are incredibly powerful but require time, training, and technical expertise—making them inaccessible to most teams. Storykit is designed so that anyone can create video.

For example, Petra Almert, Employer Branding Specialist at PostNord, needed a way to create videos herself for the mass recruiting that they do.

After she found Storykit, it was a game-changer.

“In one month, I was able to post around 40 recruitment ads across various channels. This would never have been possible without Storykit.”

By taking control of the process with Storykit—she knows she can deliver them at the speed her campaigns demand.

Here is an example of one of PostNord's recruitment videos:

Agencies: Great quality, but too slow & expensive for high-volume needs

There’s no denying that agencies produce high-quality content, but that quality comes with long production timelines and high costs—making it impractical for businesses that need a constant stream of fresh video content.

For Aspia, the cost savings with Storykit were staggering. Dominika Dzielak, Content Manager at Aspia, explains:

“After getting quotes from two agencies, I found that with the volume of videos we produce annually, Storykit is saving us 19 million SEK (approximately 1.6 million EUR) each year compared to what we would have paid an agency—not to mention priceless time.”

With Storykit, teams don’t need to wait weeks for production or blow their budgets—they can create professional videos in-house, at scale.

Here is an example of one of Aspia's event videos: 

Canva & iMovie: Great for creativity, but not for consistent communication

There are plenty of great tools out there, like Canva and iMovie, that make creativity and video assembly accessible to everyone.

But if you want to enable anyone to create video and know that they will consistently come out on brand you need a platform built for this.

Storykit is designed to take you from idea to published, professional video as fast as possible—without sacrificing quality, consistency, or brand safety. No content policing necessary.

This was clear to Per Almegård, Digital Editor at MIS:

“Storykit was a significant step up for us compared to Canva. It allowed us to start creating professional videos quickly and easily. While Canva is brilliant for static images, its video interface isn’t intuitive. Videos often ended up looking like PowerPoint presentations, and sorting through endless templates wasted time. With Storykit, the intuitive interface, controlled layouts, and AI features made video creation efficient, consistent, and brand-compliant.”

Here is an example of one of MIS's membership promotion videos: 

Other options aren’t scalable: Storykit automates what other tools can’t

Most video tools require manual effort at every stage. Storykit sets a new standard with automation. Just by logging in, your video is already 65% done—titles, captions, and layouts are pre-optimised.

Åsa Törnquist at Canon explains why that makes all the difference:

“I’m quite skilled in the Adobe suite, I work a lot in Photoshop and InDesign, and can absolutely edit videos using advanced video software – but that would have been too time-consuming, and not scalable at all.”

And with the ability to receive ready-to-publish videos sent straight to your inbox, no other tool comes close to Storykit’s level of efficiency.

Here is an example of one of Canon's brand videos: 

Storykit puts your video creation on autopilot—here’s how it works

How does Storykit make video creation so fast, easy, and scalable? It’s all about a smart combination of automation and intuitive tools that remove the guesswork—and the heavy lifting—from the process.

Everything starts with text

Text to video on Storykit

Simply insert your text, choose a “creator” (the type of video you want to make), and let Storykit’s AI transform it into a professional video script based on best practices.

Whether it’s a job posting, blog article, recruitment ad, or social media update, Storykit turns your words into a ready-to-go video.

Your brand, baked into every video

Custom brand themes in Storykit

Storykit ensures your videos are always on-brand. Your colours, slide design rules, fonts, and tone are pre-set and ready to go.

This means you can trust that every video will look professional, align perfectly with your brand guidelines, and maintain the style you’ve pre-designed.

No more worrying about inconsistent visuals or messaging. With Storykit, every video is polished, cohesive, and ready to represent your brand the way you want.

Your video, 100% done automatically

Completed video created in Storykit

From there, Storykit takes care of everything:

  • Automatically generating slides and transitions
  • Applying your brand colours and formatting
  • Adding background videos and music

Videos that used to take hours now take just minutes.

Customise it, or let it go live.

Your video is essentially finished—but if you want, you can easily make adjustments:

  • Edit text
  • Adjust slides or transitions
  • Change music
  • Resize dimensions for different platforms
  • Translate the video into multiple languages
  • Add voiceovers
  • Add subtitles

Advanced features to take simplicity even further

Storykit offers powerful tools to help you create and scale video content effortlessly:

  • Multi-output: Generate multiple videos simultaneously with one input.
  • Feeds: Automatically receive ready-to-publish videos sent straight to your inbox.
  • Talking head editing: Seamlessly upload and edit talking head video clips into polished, professional videos.
  • Custom templates: Design unique templates that reflect your brand and nobody else’s.

Example of a company leveraging Storykit to the max

PostNord is a perfect example of a company fully leveraging Storykit’s capabilities to transform recruitment and internal communication. By using custom templates, multi-output, and AI-driven automation, they’ve streamlined video creation and maximised their impact across multiple platforms.

Petra Almert, Employer Branding Specialist at PostNord, highlights how Storykit has revolutionised their recruitment efforts:

“We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.”

Multiple videos being created from one recruitment ad with Storykit
Multiple videos created from one recruitment ad with Storykit

The benefits extend beyond recruitment. For internal communication, PostNord has found Storykit’s multi-output and automation features indispensable. 

Helen Ridger, Communicator at Group Level, shares how Storykit makes their messaging consistent and efficient:

“They say it takes seven touch points for a message to resonate, so for internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time.”

By combining efficiency with precision, PostNord shows how Storykit empowers teams to deliver high-quality, on-brand videos at scale, saving both time and resources. Here is an example of one of PostNord's recruitment videos

How can you be using Storykit in your organisation? 

The only limit is your imagination. You can use Storykit for everything. 

Picture this…

  • A blog post is transformed into a professional video in moments, complete with text slides and music.
  • A job posting becomes a recruitment video instantly, ready to share on LinkedIn.
  • A product launch video is resized for Instagram, YouTube, and LinkedIn with just one click.
  • An event is promoted with dynamic videos showcasing speakers, agenda, and key moments to drive excitement and attendance.
  • Internal announcements appear on screens around your office.

Or at Majority, one person can now produce videos in both English and Spanish for their international audience.

Dan Schermerhorn, Product Marketing Manager at Majority, shares:

“Being able to transform our English videos into Spanish with just a click is incredible,” says  “We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate.”

Storykit makes all of this (and more) possible—quickly, easily, and affordably.

Here's an example of one of Majority's translated videos:

Let’s transform how you create video

Storykit isn’t just a tool. It’s a way to move faster, stay on brand, and scale your video production effortlessly. Whether it’s automating your content creation or helping your team collaborate seamlessly, Storykit is the smarter way to create video for today’s business needs.

“Anyone can use Storykit. Almost nothing can go wrong, and the video will come out as we want. And with just two clicks you can have your video with a different aspect ratio, adapted for different channels,” says Åsa Törnquist, Brand and Event Specialist at Canon.

Ready to see what’s possible? Let’s get started.


Want to change the way you work with video? Forever.
Try Storykit today.

That sounds dramatic, we know. But when you start automating your video creation with Storykit, that’s exactly what will happen. Our customers make, on average, 200% more video with 95% less budget.

And yes, you need to create more video.

To stand out. To create trust. To get your messages heard. To engage your audience. To generate leads. To reach your goals.

It all boils down to this: in a world overloaded with information, the only way to win is to publish more, and preferably video.

So. Let’s do it. Let’s Storykit it.

Want to read more?

Discover how AI-powered automation puts your video creation on autopilot. With Storykit.