Personalized video marketing: How to connect better, faster

That's what personalized video marketing does. And with the right tools, creating personalized videos is faster and easier than you think.

Let’s explore what personalized video really means, where it shines, and why it could be the simplest way to take your content up a level.

What is personalized video marketing?

Personalized videos are videos tailored to an individual viewer. That can mean anything from adding a name to a thumbnail, to creating full videos that speak directly to someone's interests, actions or behaviour.

It’s not just about being clever—it’s about being authentic.

Personalized video marketing doesn’t need to be complicated either. It can be as simple as:

• Addressing someone by name in a short message
  
• Referencing their company, industry, or recent activity
  
• Creating a custom follow-up after a meeting or support ticket
• Referencing past interactions with a brand
  
  

By integrating personal elements, you can cut through all the generic content and increase your chances of catching their attention.

Why personalized videos work

Here’s why video personalization gives you an edge:

• More engagement: Personalized videos can get 16x higher click-to-open rates and 4.5x more click-throughs than standard ones.
  
• Better conversion rates: 93% of brands say personalization improves conversions.
  
• Happier customers: Two-thirds of people prefer learning about brands through video—and personalized videos make that experience even better.
  
• Stronger relationships: Seeing a face, hearing a voice, and getting a message made “just for me” builds trust. Quickly.
  
  

Where personalized videos shine

You don’t need to overhaul your strategy. You just need to find the right moment to add a more personal touch. Here’s how businesses in different industries are doing exactly that:

Sales and outreach

• Walk through a proposal or product demo in a short video
  
• Follow up after a call with a video that says, “This is just for you”
  
• Use video to re-engage cold leads in a fresh, personal way
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Events and experiences

• Send video invites that greet attendees by name or role
  
• Create custom thank-you recaps with highlights based on what someone attended
  
• Keep your brand top-of-mind for the next event‍

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Travel and hospitality

• Recap past bookings with “year-in-review” videos
  
• Share warm, helpful onboarding messages before arrival
  
• Thank loyal customers with personalized messages or offers

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E-commerce and retail

• Recommend products with quick videos based on shopping habits
  
• Send short thank-you clips after a purchase
  
• Surprise loyal customers with birthday or milestone messages

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But isn’t this too much work?

That’s the biggest myth: that personalized videos are hard to make.

Sure, some videos—like recording a quick message for a sales lead—take a moment. But that moment? It’s often what makes the biggest impact.

And if you want to create a talking head video for sales, recording yourself and doing a quick edit in Storykit—with a professional outro and clean text slides—is super easy.

With Storykit, creating videos is fast and simple. You can turn any piece of text—like an email, support reply, or onboarding message—into a video in minutes.

That means personalized videos are no longer a huge effort. They’re just a smarter way to communicate.

What personalized video actually looks like

Here are a few creative ways teams bring video personalization to life:

• A video thumbnail with the viewer’s name on a whiteboard
  
• A presenter referencing the viewer’s company or recent interaction
  
• A screen recording hovering over the viewer’s LinkedIn profile or website
  
• A quick thank-you message after an event or purchase
  

How to get started with personalized video

It’s not complicated. Start here:

1. Pick a moment: Onboarding, follow-up, outreach, event—whatever fits
   
2. Write your script: Keep it short. You probably already have the content
   
3. Use Storykit: Drop in your text, choose a layout, add a voiceover or film yourself
   
4. Publish and share: Send it out. Track the response. Try another one
   

And that’s it. You’re personalizing video like a pro.

Final thoughts: Why this matters now

Every day, people scroll past thousands of messages. Most of them are generic. Forgettable.

But personalized videos stand out. They show effort, creativity, and care. And with a tool like Storykit, they’re surprisingly easy to create—whether you want to build relationships, spark interest, or just make someone’s day.

So if you’re looking for a way to connect faster and make a stronger impression, personalized video might be your best next move.