Personalized video marketing: How to connect better, faster

Talking directly to someone grabs their attention. It makes them feel seen. And when you're trying to stand out—whether in marketing, sales, support, or events—that kind of connection gives you a real advantage.

That's what personalized video marketing does. And with the right tools, creating personalized videos is faster and easier than you think.

Let’s explore what personalized video really means, where it shines, and why it could be the simplest way to take your content up a level.

What is personalized video marketing?

Personalized videos are videos tailored to an individual viewer. That can mean anything from adding a name to a thumbnail, to creating full videos that speak directly to someone's interests, actions or behaviour.

It’s not just about being clever—it’s about being authentic.

Personalized video marketing doesn’t need to be complicated either. It can be as simple as:

Addressing someone by name in a short message
Referencing their company, industry, or recent activity
Creating a custom follow-up after a meeting or support ticket
Referencing past interactions with a brand

By integrating personal elements, you can cut through all the generic content and increase your chances of catching their attention.

Why personalized videos work

Here’s why video personalization gives you an edge:

More engagement: Personalized videos can get 16x higher click-to-open rates and 4.5x more click-throughs than standard ones.
Better conversion rates: 93% of brands say personalization improves conversions.
Happier customers: Two-thirds of people prefer learning about brands through video—and personalized videos make that experience even better.
Stronger relationships: Seeing a face, hearing a voice, and getting a message made “just for me” builds trust. Quickly.

Impact of personalization on conversion rates (Source: Tenacity.io)

Where personalized videos shine

You don’t need to overhaul your strategy. You just need to find the right moment to add a more personal touch. Here’s how businesses in different industries are doing exactly that:

Sales and outreach

Walk through a proposal or product demo in a short video
Follow up after a call with a video that says, “This is just for you”
Use video to re-engage cold leads in a fresh, personal way
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Events and experiences

Send video invites that greet attendees by name or role
Create custom thank-you recaps with highlights based on what someone attended
Keep your brand top-of-mind for the next event‍

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Travel and hospitality

Recap past bookings with “year-in-review” videos
Share warm, helpful onboarding messages before arrival
Thank loyal customers with personalized messages or offers

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E-commerce and retail

Recommend products with quick videos based on shopping habits
Send short thank-you clips after a purchase
Surprise loyal customers with birthday or milestone messages

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ICA's Personalized Year in Review (2023) video (Source: Seen.io)

But isn’t this too much work?

That’s the biggest myth: that personalized videos are hard to make.

Sure, some videos—like recording a quick message for a sales lead—take a moment. But that moment? It’s often what makes the biggest impact.

And if you want to create a talking head video for sales, recording yourself and doing a quick edit in Storykit—with a professional outro and clean text slides—is super easy.

With Storykit, creating videos is fast and simple. You can turn any piece of text—like an email, support reply, or onboarding message—into a video in minutes.

That means personalized videos are no longer a huge effort. They’re just a smarter way to communicate.

What personalized video actually looks like

Here are a few creative ways teams bring video personalization to life:

A video thumbnail with the viewer’s name on a whiteboard
A presenter referencing the viewer’s company or recent interaction
A screen recording hovering over the viewer’s LinkedIn profile or website
A quick thank-you message after an event or purchase

How to get started with personalized video

It’s not complicated. Start here:

Pick a moment: Onboarding, follow-up, outreach, event—whatever fits
Write your script: Keep it short. You probably already have the content
Use Storykit: Drop in your text, choose a layout, add a voiceover or film yourself
Publish and share: Send it out. Track the response. Try another one

And that’s it. You’re personalizing video like a pro.

Final thoughts: Why this matters now

Every day, people scroll past thousands of messages. Most of them are generic. Forgettable.

But personalized videos stand out. They show effort, creativity, and care. And with a tool like Storykit, they’re surprisingly easy to create—whether you want to build relationships, spark interest, or just make someone’s day.

So if you’re looking for a way to connect faster and make a stronger impression, personalized video might be your best next move.

Want to change the way you work with video? Forever. Try Storykit for free today.

That sounds dramatic, we know. But when you start automating your video creation with Storykit, that’s exactly what will happen. Our customers make, on average, 200% more video with 95% less budget.

And yes, you need to create more video.

To stand out. To create trust. To get your messages heard. To engage your audience. To generate leads. To reach your goals.

It all boils down to this: in a world overloaded with information, the only way to win is to publish more, and preferably video.

So. Let’s do it. Let’s Storykit it.