Text in. On-brand professional quality videos out. If you are looking for a social media video creator then look no further.
How to create videos for social media with Storykit
Elevating your social media presence through engaging video content has never been easier with Storykit. This guide will walk you through the straightforward process of creating captivating videos, ensuring your messages resonate with your audience effectively.
From the moment you sign up, you'll embed your branding magic into your account. Just like that, everything you create naturally shines with your brand's essence—professional, on-point, and no extra fuss needed. It's your brand's signature style, effortlessly reflected in every piece of content!
→ Storykit's text-to-video AI is free to start using now.
Step 1: Input your content
With Storykit, your written content can transform into a dynamic video:
- Text-to-video AI: Paste your written content—be it a blog post, a product description, or any other text—into Storykit. This could be the key takeaways from a blog, a teaser for upcoming content, or job ad details.
Step 2: Leverage AI for scripting
Choose the type of video you want to make and Storykit's AI will take your input and craft a tailored script, ensuring your original message shines through:
- Automatic script generation: The AI edits your text into a script that's perfect for video storytelling, maintaining your core message while making it visually engaging.
- Transcribe audio: Convert audio files, like interviews, into text for your video script, broadening your content creation possibilities.
- Localize content: Create videos in different languages to reach a wider audience, ensuring your message is understood globally.
Step 3: Leverage AI for visuals and sound
Bring your video to life with visuals and music:
- Automatic asset selection: Storykit's AI selects relevant images, video clips, and background music from your brand's media library or its extensive stock collection, enhancing your video's appeal.
- Animations and styling: The platform automatically applies animations and styling, saving you time while delivering a polished end product.
Step 4: Customize your video
Now, personalize your video to match your brand and message:
- Edit and refine: Tweak the AI-generated script as needed, change out the background assets or add your own, and feel free to change the music to ensure it perfectly aligns with your vision. Even though a whole video is generated for you, you have the final say.
- Optimize for platforms: Easily resize your video to fit various social media platforms, ensuring your content looks great wherever it's viewed.
Step 5: Review and share
Preview your video, make any final adjustments, and once you're satisfied, it's time to share your creation with the world. Publish your video across your social media channels and engage your audience with your professionally crafted, compelling content.
By following these steps, you can harness the power of Storykit to create videos that not only tell your story but also captivate and engage your social media audience, driving your brand's message home.
Best practices for social media video creation
Creating compelling videos for social media involves more than just hitting the record button. Here are key best practices to ensure your video content stands out and engages your audience effectively:
1. Keep it short and sweet
Attention spans on social media are limited. Aim for videos that are concise yet impactful. Depending on the platform, this could mean anything from 15-second stories to 2-minute explainer videos. The goal is to convey your message quickly and engagingly.
2. Start with a bang
The first few seconds of your video are crucial. Start with something eye-catching or intriguing to hook viewers right away. Whether it's a bold statement, a stunning visual, or a thought-provoking question, make sure it grabs attention.
3. Focus on visual storytelling
Many people scroll through social media with the sound off, so your video should communicate effectively without relying on audio. Use compelling visuals, on-screen text, and captions to tell your story. When you do use sound, make sure it enhances the experience and isn't necessary for understanding the video's message.
4. Optimize for the platform
Each social media platform has its own preferred video formats and best practices. Vertical videos work great on Instagram Stories and TikTok, while horizontal videos are better suited for YouTube or Facebook. Tailor your content's format, length, and style to suit the platform you're posting on.
5. Brand consistently
Ensure your videos consistently reflect your brand identity through logos, colors, and style. This doesn't mean every video should look the same, but they should all feel like they come from the same brand. Consistent branding helps build recognition and trust among your audience.
6. Engage with a purpose
Every video should have a clear purpose or call to action (CTA). Decide what action you want viewers to take after watching your video, whether it's to like, share, comment, follow, or visit your website, and make it clear in your video.
8. Test and analyze
Use social media analytics to understand how your videos perform. Look at watch times, engagement rates, and conversion metrics to see what resonates with your audience. Use these insights to refine your approach and improve future videos.
9. Stay current with trends
Social media is ever-evolving, with new trends emerging constantly. Stay up-to-date with the latest video trends, features, and tools available on your chosen platforms. Experimenting with new formats (like live videos, Reels, or Stories) can keep your content fresh and engaging.
By following these best practices, you can create social media videos that not only capture attention but also foster engagement, build your brand, and achieve your marketing goals.
