We’ve pulled together ten of the most creative, memorable, and effective video advertising examples from big brands that have cracked the code on storytelling, engagement, and emotion.
Whether you're after inspiration or looking to improve your own video marketing, this list will give you a glimpse into what makes a video ad truly stick.
What is video advertising?
Video advertising is a marketing strategy that uses videos to promote products, services, or brand messaging. These ads can appear on television, social media, streaming platforms, websites, or even in-store displays.
The power of video lies in its ability to:
- Capture attention quickly
- Convey emotions and stories visually
- Drive engagement across digital platforms
- Increase brand recall and purchase intent
From 6-second bumpers to 3-minute narratives, video advertising adapts to every channel and every audience.
10 creative video advertising examples
1. Apple – “Don’t Blink”
This fast-paced, visually sleek ad showcases Apple’s innovations in just over a minute. The rapid cuts, minimal aesthetic, and rhythmic pacing keep viewers locked in.
Why it works: Captures attention in seconds with pure brand confidence.
2. Mailchimp – “Did You Mean Mailchimp?”
Mailchimp's quirky campaign plays on common mispronunciations of its name, creating a series of playful and memorable ads that reinforce brand recognition.
Why it works: Embraces humor and creativity to make the brand more approachable and memorable.
3. Nike – “You Can’t Stop Us”
In a brilliant montage, athletes are shown in perfectly aligned split-screen shots. The ad celebrates unity, resilience, and movement across borders and sports.
Why it works: Visually stunning, emotionally driven, and socially relevant.
4. Old Spice – “The Man Your Man Could Smell Like”
Absurdist humour at its best. Old Spice’s classic ad makes an unforgettable impression with its bizarre yet charming tone.
Why it works: Disruptive, funny, and incredibly memorable.
5. Google – “Year in Search” Series
Each year, Google compiles the world’s top search trends into a moving video. It’s a mix of cultural moments, shared emotions, and insightful data.
Why it works: Personal + global = highly sharable and moving.
6. Smart Nora – “The Smart Snoring Solution”
Smart Nora's ad introduces its contact-free snoring solution, demonstrating how the device detects snoring and gently adjusts the user's pillow to stop it, all without waking the sleeper.
Why it works: By clearly illustrating the problem and the innovative solution, the ad effectively communicates the product's benefits, making it relatable and persuasive to potential customers.
7. Grammarly – “Enhance Everyday Writing”
This ad showcases how Grammarly assists users in improving their writing across various platforms, from emails to social media posts. It emphasizes real-time suggestions that help make writing clear and effective.
Why it works: The ad presents a relatable scenario, demonstrating the product's practical benefits in everyday situations. Its straightforward approach effectively communicates how Grammarly can enhance daily communication.
8. Monday.com – “Work Without Limits”
With bold colour blocking and snappy pacing, this ad promotes Monday.com as the work OS that can do it all. It shows real-world work problems solved with flair.
Why it works: Energetic, concise, and highly tailored to busy teams.
9. Volkswagen – “The Force”
This adorable ad follows a child dressed as Darth Vader trying to use the Force—until dad secretly starts the car remotely.
Why it works: Blends humour and emotion perfectly with product relevance.
10. Slack – “So Yeah, We Tried Slack”
A fictional team of sandwich-makers test out Slack, hilariously demonstrating how communication gets easier (and more fun) with the platform.
Why it works: Funny, relatable, and highlights product benefits in a story-led format.
Inspired to make your own video ads?
As you can see, great video advertising doesn’t always need a Hollywood budget. While these examples range from slick cinematic productions to lean product demos, what they all have in common is clarity, creativity, and consistency.
And if you're ready to start creating your own ads—without an agency or film crew—Storykit can help you turn your ideas or scripts into polished, professional-looking video ads in minutes.
Start creating with Storykit and bring your video advertising ideas to life—fast.
