24 facts about video you need to know in 2021


Most of us know that video is essential for every department in every organization today. But sometimes you need some facts to prove your point. To make things easy for you, we’ve gathered 24 facts about video and video marketing, so make sure to bookmark or save this post until later when you need all the best facts and statistics!

24 facts about video you need in 2021

  1. 85% of all videos on Facebook are watched without sound. (Digiday)
  2. 54% of people want to see more video from brands. (HubSpot)
  3. 99% of marketers using video will continue to do so in 2021. (Smart Insights)
  4. Over 50% of all video content is viewed on mobile. (Wordstream)
  5. 78% of marketers say video has directly helped increase sales. (Wyzowl)
  6. 86% of marketers say that video increased their website traffic. (Wyzowl)
  7. Adding video to your emails can increase click rates by 300%. (Biteable)
  8. 72% prefer to watch a short video to learn about a product or service. (Biteable)
  9. 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favourite creator. (Biteable)
  10. 85% of businesses use some kind of video analytics. (Vidyard)
  11. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Forbes)
  12. 73% of all business videos are shorter than 2 minutes. (Vidyard)
  13. 87% of marketers use YouTube in their video marketing, making it the nr 1 video sharing platform. (Wyzowl)
  14. Facebook is the second most used video sharing platform for marketers, and LinkedIn is the third. (Wyzowl)
  15. Video is shared 20 times more often than other formats on LinkedIn. (LinkedIn)
  16. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Biteable)
  17. 84% of people say that they have been convinced to buy something from a brand after watching a brand's video. (Wyzowl)
  18. 73% of consumers prefer seeing social media videos that are "entertaining". (HubSpot)
  19. If you put video on a landing page, your conversion rates can grow up to 80%. (Biteable)
  20. It's 53 times more likely that your website reaches the first page of Google search results if it includes video. (Biteable)
  21. People spend an average of 7.91 hours watching online videos per week. (Limelight)
  22. Marketers can grow revenue 49% faster by using video. (Wordstream)
  23. 87% of video marketers say that video gives a positive ROI. (Wyzowl)
  24. Video is the nr 1 media used in content strategy, beating blogs, e-books and infographics. (HubSpot)

To get some video inspiration for your business or organization, see our Video Creation Guide! 

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