All the video marketing statistics you need

Jonna Ekman

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January 18, 2022

March 22, 2024

Picture showing statistics

Everybody “knows” that video is awesome. But do we really have any numbers that prove why video is so awesome? You better believe we have!Why video? Because video sparks emotion. And when people's emotions are triggered – you can get people to take action. 

• Video is shared 1200% more often than links and text posts combined.

• 86% of all companies use video in their marketing strategy

• 72% of the audience would rather find out things about your product or service through video

• 97% of all marketers say that video has helped their users to understand their products or services

• 78% say that video helps them increase sales.

• 84% say that video has helped them generate leads.

• 43% say that video has reduced the number of support cases

• 86% say that video has increased the traffic to their website

• 80% say that video increases the time visitors spend on their site.

• 94% of the users say they have watched an explainer video to learn more about a product or service.

• 84% of customers have at some point been convinced to buy a product or service by watching a company video.

• 85% of the audience say they want to see more videos from brands next year.

• The average engagement ratio for a Facebook post is 0,27% – but for a Facebook post with video, it’s 6,01%.

Sources: Hootsuite, Social Insider, Wyzowl, Simply Measured


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