Video is not just engaging—it sparks emotion. And when emotions are triggered, people take action. Whether you want to increase brand awareness, generate leads, or boost sales, video is the most effective medium to get results. Here’s why:
The Numbers Don’t Lie: Video Drives Engagement, Conversions, and Sales
📌 Video is shared 1200% more often than links and text posts combined. (Hootsuite)
📌 86% of companies use video as part of their marketing strategy. (Wyzowl)
📌 72% of consumers prefer video over text when learning about a product or service. (Wyzowl)
📌 97% of marketers say video has helped their audience understand their products or services better. (Wyzowl)
📌 78% of businesses report that video has directly helped them increase sales. (Wyzowl)
📌 84% of marketers say video has helped them generate leads. (Wyzowl)
📌 43% of businesses report that video has reduced the number of support inquiries. (Wyzowl)
📌 86% of marketers have seen an increase in website traffic thanks to video. (Wyzowl)
📌 80% of visitors spend more time on websites that feature video. (Wyzowl)
📌 94% of people have watched an explainer video to learn about a product or service. (Wyzowl)
📌 84% of customers have been convinced to buy a product or service after watching a brand’s video. (Wyzowl)
📌 85% of consumers want to see more videos from brands in the coming year. (Wyzowl)
📌 On Facebook, the average engagement rate for a post is just 0.27%—but with video, it skyrockets to 6.01%. (Social Insider)
Why Your Brand Needs to Invest in Video Marketing
The takeaway? If you’re not leveraging video, you’re leaving money—and engagement—on the table. With video content, you can:
✅ Boost brand awareness – Reach and engage more people than ever before.
✅ Increase conversions – Persuade potential customers more effectively.
✅ Improve SEO – Google prioritizes video content, helping you rank higher.
✅ Enhance customer experience – Educate and inform with ease.
✅ Stay competitive – Consumers expect video content from brands.
Ready to Elevate Your Marketing with Video?
Whether you're creating short-form social media clips, explainer videos, or in-depth product showcases, video is the marketing tool that drives results. Start incorporating video into your strategy today and watch your engagement, conversions, and brand loyalty soar.
(Sources: Hootsuite, Social Insider, Wyzowl, Simply Measured)
.jpg)
