• Video is shared 1200% more often than links and text posts combined.
• 86% of all companies use video in their marketing strategy
• 72% of the audience would rather find out things about your product or service through video
• 97% of all marketers say that video has helped their users to understand their products or services
• 78% say that video helps them increase sales.
• 84% say that video has helped them generate leads.
• 43% say that video has reduced the number of support cases
• 86% say that video has increased the traffic to their website
• 80% say that video increases the time visitors spend on their site.
• 94% of the users say they have watched an explainer video to learn more about a product or service.
• 84% of customers have at some point been convinced to buy a product or service by watching a company video.
• 85% of the audience say they want to see more videos from brands next year.
• The average engagement ratio for a Facebook post is 0,27% – but for a Facebook post with video, it’s 6,01%.
Sources: Hootsuite, Social Insider, Wyzowl, Simply Measured
