When it comes to LinkedIn, increasing your reach is key to making a bigger impact and connecting with the right people.
In this article, we'll explain what reach means and show you how Matías Picun was able to expand his reach on LinkedIn by 457% completely organically with just video.
What is reach on LinkedIn?
Reach on LinkedIn refers to the total number of unique users who see your content or profile within a specific period. It measures the extent of your visibility and the potential audience you can engage with on the platform.
Increasing your reach means expanding your content's visibility to a larger audience, allowing you to connect with more professionals and increase your influence on LinkedIn.
How Matias Picun expanded his reach with video on LinkedIn
When our colleague Matías Picun posted 60 (!) videos in 30 days and saw his LinkedIn impressions increase with 457%, we, of course, wanted to know ALL about it.
Matías, how did you come up with this idea?
– I wanted to show everyone that it really is possible to create several videos every day. A lot of the people I meet tell me they can’t find the time to produce content consistently, so I decided to convince them otherwise.
– I started out by making a content calendar in which I added all of the events, special occasions and holidays I knew I wanted to highlight in my feed. Those were, for example, May the 4th, Cinco the Mayo and when my football team played a game. I went into the Script Editor and pasted my text, then did some final adjustments to the storyboard. For some of the series I had planned, like presenting my Spanish colleagues at Storykit, I created a few templates that I could reuse.
You made all of your videos in both English and Spanish. How did that go?
– That was super easy. I made one video, duplicated the storyboard and just added the translation. Occasionally I changed some assets to better reflect the language and culture.
What was the hardest part of your challenge?
– The creative process was at times challenging. Not knowing if an idea was entertaining or interesting enough. Sometimes I would come up with brand new ideas and had to replan my calendar. But for the most part it was a super fun challenge to do.
And the results? Have you seen any effect?
– Enormous effect! In May, I increased the number of impressions with 457%, and my engagement rate increased with 335%. But the result is that I have inspired other people to do the same thing!
Ready to expand your reach on LinkedIn? Use Matías' strategy to boost your impact!
Ready to give Matías' strategy a try? By following his lead and incorporating video content into your LinkedIn presence, you can expand your reach and make a significant impact. And when it comes to creating compelling videos effortlessly, Storykit is here to help.
