Write your video!

Jonna Ekman

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March 28, 2022

March 20, 2025

Keyboard on desk writing stories

The big difference between other video tools and Storykit is that in "the others" you start with video. In Storykit, you start with text. This allows you to actually “write” your video. We asked Fredrik Strömberg, CPO at Storykit, to tell us more.

Why Your Script is the Foundation of a Great Video in Storykit

Creating an engaging video starts with a strong script—and with Storykit’s AI-powered storyboard generation, bringing your ideas to life has never been easier. Instead of getting stuck choosing images, clips, or assets, you can focus on writing a compelling script first—and let Storykit do the rest.

Start with the Script, Not the Visuals

Many users struggle with video creation because they begin by thinking about the visual elements first—what footage to use, which images to pick, or how to design the animations. However, a smarter approach is to start with the script and treat everything else—sound, visuals, and animations—as secondary elements that enhance, rather than define, your message.

A great test? Try rendering a completely black, silent video with only your script displayed in white text. If your video still delivers a clear, impactful message, then you know your script is strong. Once this foundation is in place, adding visuals and sound will simply make it even more engaging.

Think in Paragraphs for Better Structure

A helpful writing tip is to structure your script in paragraphs, each expressing one key idea. This method helps maintain a clear narrative flow and ensures that your video stays cohesive and easy to follow. When you structure your script this way, you’ll naturally begin to visualize how your video will play out, making it easier to refine your ideas from the very beginning.

Leverage AI to Optimize Your Script

One of the biggest advantages of using Storykit is its AI-powered assistance. Here’s how you can use it to streamline your video creation process:

  1. Write your script: Focus on crafting a compelling message with clear, concise language.
  2. Let Storykit’s AI generate the storyboard: The tool will automatically create a storyboard based on your script, helping you see how it translates visually.
  3. Evaluate and refine: If any part of the storyboard looks unclear or off, it’s a sign that your script may need tweaking. Adjust your text accordingly to make sure your message is as effective as possible.

By using this AI-assisted feedback loop, you can quickly fine-tune your script and ensure your video is well-structured before adding visuals, music, or animations.

The Key Takeaway: A Strong Script Makes Everything Else Easier

Your video script is the backbone of your content. If it’s clear, engaging, and well-structured, your video will work—even without visuals. By starting with the script, using paragraph-based structuring, and leveraging Storykit’s AI, you’ll create videos that connect with your audience and deliver your message effectively.


Want to change the way you work with video? Forever.
Try Storykit for free today.

That sounds dramatic, we know. But when you start automating your video creation with Storykit, that’s exactly what will happen. Our customers make, on average, 200% more video with 95% less budget.

And yes, you need to create more video.

To stand out. To create trust. To get your messages heard. To engage your audience. To generate leads. To reach your goals.

It all boils down to this: in a world overloaded with information, the only way to win is to publish more, and preferably video.

So. Let’s do it. Let’s Storykit it.

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