In the world of video content creation, there's a common belief that quality should always trump quantity. While producing high-quality videos is undoubtedly important, there are several compelling reasons why prioritizing quantity can be equally, if not more, beneficial for content creators.
In this article, we'll explore 11 reasons why you should be creating more video content, even if it means sacrificing a bit of quality sometimes.
Why is video so important?
First, let’s look into why video is so important. Here are some of the big numbers:
- 8 billion daily video views on Facebook
- Over 1 billion hours of video watched daily on YouTube
- People spend about 17 hours a week watching online videos
- The average person spends 2 hours and 27 minutes on social media everyday
These numbers are huge, but what do they mean for your brand? Well, not only do people like to consume video, but from a brand perspective, video also has a profound impact on consumer behavior: a fact highlighted by research conducted by Wyzowl:
- People want more videos: 89% of folks want to see more videos from brands in 2023.
- Videos explain things: 91% of people watch videos to learn about products or services.
- Videos drive sales: 82% say that watching a video convinced them to buy something.
- Videos increase software and app demand: 77% say videos influenced them to get software or apps.
- Videos get shared: 87% of consumers say video quality impacts their trust in a brand.
11 reasons to create more video for your brand
Consumers have made it abundantly clear — they want video content. But here's the real kicker: Why should you go beyond just a few videos and create a whole bunch? Here are 11 reasons.
1. Consistency is key:
Posting videos regularly keeps your audience engaged and coming back for more. Quantity allows you to maintain a consistent presence, which is vital for building a loyal following.
The average person checks their mobile device 159 times a day. They are looking for new content from you.
2. Variety attracts different audiences:
Diversifying your content with a higher quantity of videos allows you to cater to various interests and demographics, expanding your reach.
3. The learning curve:
Producing more videos provides ample opportunities to learn and improve your video-making skills. The more you create, the better you become.
Further reading: Text to video AI: How to use AI to start creating videos effortlessly
4. Engagement boost:
Frequent posts on social media platforms signal activity and attract algorithms, increasing your chances of appearing in users' feeds and garnering more likes, comments, and shares.
5. Visibility in a crowded space:
Social media is a crowded marketplace. To stand out, you need to produce content consistently to ensure your message doesn't get lost in the noise.
6. Test and iterate:
Quantity allows you to experiment with different styles, formats, and topics. This iterative process helps you discover what resonates most with your audience.
7. One video, multiple platforms:
Repurposing and sharing multiple videos across various platforms can amplify your reach without necessarily needing to create entirely new content.
Make sure you use the right video sizes for each social media platform.
8. Cater to short attention spans:
In today's fast-paced digital landscape, shorter, more frequent videos are more likely to hold viewers' attention than long, infrequent ones.
9. Exploit trends and current events:
Rapid video production enables you to capitalize on trending topics and current events, which can lead to viral moments and increased visibility.
Can you guess how frequently Sweden's premier news sites, such as Dagens Nyheter and Aftonbladet, share updates? It's a remarkable 20 to 40 times daily, which translates to an astounding 1 to 2 posts virtually every hour, around the clock."
10. Content for different funnel stages:
Not every viewer is at the same stage of the customer journey. Quantity allows you to create content for every stage, from awareness to conversion.
11. Not everyone sees every video:
It's a common misconception that all your followers see all your content. Creating more videos ensures that more of your audience sees at least some of your content.
See how Storykit uses video on LinkedIn to grow and engage our audience.
Don’t be afraid to create A LOT of video
In conclusion, while quality should never be entirely sacrificed, focusing on quantity has its own set of advantages in the world of video content creation.
Regular, diverse, and consistent video production can help you engage a broader audience, improve your skills, and stay relevant in the ever-evolving digital landscape. So, don't be afraid to embrace the mantra of "more is better" when it comes to video creation.
