11 reasons why you should be creating more video

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We've all heard it: we should be creating a lot more video. However, do we know why we should be doing it? Let's look at the numbers.

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Many of us have probably noted that over half a billion people watch video on Facebook every day (which adds up to over 8 billion video views every day, on Facebook alone). Or that people are watching video on Youtube over one billion hours a day.  These numbers are immense, but still – does this actually mean anything to me and my brand? Well, it does and there are a lot more numbers that prove this.

1

 A well-cited survey by Cisco from 2017 predicted that 80% of all Internet traffic would consist of video streams in 2019. 

2

According to a report from Tubular Insights, the number of commercial video content shown on Facebook has increased by 258% and by 99% on Youtube since 2017.

Increased sales and traffic

Still not convinced? Let’s see if this survey, conducted by video company Wyzowl, can do the job.

3

97% of marketers say video has helped increase user understanding of their product or service.

4

76% say it helped them increase sales.

5

47% say it helped them reduce support queries.

6

76% say it helped them increase traffic.

7

80% of marketers say video has increased dwell time on their website.

8

95% of people have watched an explainer video to learn more about a product or service.

9

81% of people have been convinced to buy a product or service by watching a brand’s video.

10

69% of people have been convinced to buy a piece of software or application by watching a video.

11

85% of users say they would like to watch more video from brands

Now, let’s start creating more video.

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