June 18, 2019
We've all heard it: we should be creating a lot more video. However, do we know why we should be doing it? Let's look at the numbers.
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Many of us have probably noted that over half a billion people watch video on Facebook every day (which adds up to over 8 billion video views every day, on Facebook alone). Or that people are watching video on Youtube over one billion hours a day. These numbers are immense, but still – does this actually mean anything to me and my brand? Well, it does and there are a lot more numbers that prove this.
It was predicted that 80% of all Internet traffic would consist of video streams in 2019 (Cisco, 2017).
The number of commercial video content shown on Facebook has increased by 258% and by 99% on Youtube since 2017 (Tubular Insights, 2017).
Still not convinced? Let's see if this survey, conducted by video company Wyzowl, can do the job.
95% of marketers say video has helped increase user understanding of their product or service.
80% say it helped them increase sales.
43% say it helped them reduce support queries.
87% say it helped them increase traffic.
81% of marketers say video has increased time visitors spend on their website.
96% of people have watched an explainer video to learn more about a product or service.
84% of people have been convinced to buy a product or service by watching a brand's video.
74% of people have been convinced to buy a piece of software or application by watching a video.
86% of users say they would like to watch more video from brands
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