One way to do this is by leveraging tools that transform how you communicate, ensuring that your messages not only reach your audience but also resonate with them. Here are some of the best corporate communication tools to help you achieve this.
1. Storykit: Making information interesting and memorable
Storykit is an exceptional tool for turning ordinary text-based content into engaging and memorable videos. In the world of corporate communications, where important updates or announcements can easily be overlooked, Storykit ensures that your messages are both seen and remembered. By transforming written content into visually compelling videos, you can capture your team's attention and make sure that critical information sticks.
How to Use It: Imagine rolling out a new company policy. Instead of sending a lengthy email that many might skim over or ignore, you can create a short, impactful video with Storykit. Share the video through platforms like Slack or email to ensure it reaches everyone.
The impact of this approach was evident at PostNord, where Helen Ridger, a Communicator at Group Level, explained:
"For internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time."
This kind of approach makes sure that key messages are not just delivered but are also effectively received.
2. Slack: Instant messaging for teams
Slack is a powerful tool for corporate communication, especially when it comes to sharing updates quickly and efficiently. Slack’s channel-based messaging system allows for organized discussions, whether you’re communicating with specific teams or the entire company.
How to Use It: Share the videos created in Storykit on relevant Slack channels to ensure that your team sees them. Additionally, use Slack to send quick updates, reminders, and announcements, ensuring that communication flows smoothly throughout your organization.
3. Zoom: Live presentations and recorded sessions
Zoom is essential for live corporate communications, especially when it comes to company-wide meetings or presentations. Zoom allows you to connect with your team in real-time, whether they’re in the office or working remotely. One of the standout features of Zoom is the ability to record your meetings, which can then be shared with anyone who couldn’t attend or added to a shared file for future reference.
How to Use It: Host live presentations to discuss important updates or new initiatives, and use Zoom’s recording feature to capture these sessions. Once recorded, you can distribute the video via email, Slack, or upload it to a shared drive. This ensures that everyone has access to the information, whether they could attend the live session or not, and allows them to revisit the content whenever needed.
Conclusion
Corporate communications are crucial to keeping your team informed and engaged, but they can often fall flat if not delivered in an engaging way. Tools like Storykit, Slack, and Zoom not only make it easier to communicate important information but also ensure that your messages are interesting, memorable, and easily accessible. By integrating these tools into your corporate communication strategy, you can enhance how your organization shares and retains critical information, leading to a more connected and informed workforce.
