5 creative ways this energy company uses video in their marketing

Mattison Hofstedt


September 27, 2023

September 27, 2023

Sustainable engineer watching video on a tablet.

Have you ever thought about how videos and renewable energy can work together? Let's look at Azelio, a company that's found a smart way to mix the two and take their marketing to the next level.

Video has emerged as an unparalleled tool for businesses to communicate complex ideas, engage audiences, and drive brand awareness. Azelio, a pioneer in renewable energy storage, stands as a testament to the transformative power of video in marketing. 

Want to elevate your video marketing game? Take a chapter out of Azelio's playbook with these 5 standout strategies they're using to reach their brand further. 

Check out the full case study here: How Azelio is using video to promote renewable energy storage

1. Simplifying product information

Renewable energy can be hard to get your head around, especially when talking about storing it for a long time. Azelio uses videos to break down these big ideas. For example, they made a video called 'Everybody's talking about renewable energy' to remind people that storing energy is a big part of the conversation.

2. Giving old content a new life

A lot of companies have good content that gets forgotten far too quickly. Azelio brings this content back to life by turning it into videos.

3. Sharing news quickly

When there's new news or content updates, Azelio is quick to share it with videos. Like when the UN announced the release of an important climate report in a press conference in the afternoon, Azelio made a video about it right away.

4. Show what's happening at events

Videos are a fun way to show what a company is up to and build your brand. When Azelio went to the World Future Energy Summit in Dubai, they made videos to share their experience.

5. Enhancing website content

A website is like a company's online home, the primary destination for those seeking to understand more about what you offer. Azelio makes their website content clearer more engaging by adding videos. Such as on their 'About Us' page.


Azelio shows that videos can make a big difference in modern marketing, especially if you are addressing a complex subject. It's not just about creating content; it's about crafting experiences, telling stories, and building connections. 

As Azelio has demonstrated, with the right strategy and tools, video can elevate a brand's message, making it resonate louder and clearer. After all, in the world of marketing, seeing is believing.

Ready to create high quality videos?
Try Storykit today.

First time here?

Hello. We’re Storykit, the complete video creation tool that transforms any text into compelling video content.

Our thing is video for everything, video for everyone. And by everyone, we mean everyone who wants to do high volume, even higher quality video. Everyone who doesn’t have the budget or time for traditional production. Everyone who has absolutely no editing skills. Everyone with a content plan. Everyone without a content plan. Everyone who’s never made video in their life. That everyone.

Let’s do it. Let’s Storykit it.

Want to read more?

Give us a few minutes and we’ll show you just how easy life can be when you Storykit it.