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Traditionally associated with formal documents, complex numbers, and strict communication, BKS Bank in Austria is redefining the stereotype. Through a groundbreaking approach to video, BKS Bank demonstrates that video isn’t just for tech companies or lifestyle brands—it’s a powerful tool for every business.
Here’s how they’re using video to transform their operations and why all industries should take note.
The power of video for all industries
Video is the language of today’s world. People are consuming video content at unprecedented rates, and it’s not just a trend for consumer brands trying to lock in customers. People want video for all types of information—from marketing and entertainment to education, news, and corporate updates.
Why?
Visual content is processed by the human brain 60,000 times faster than text, making it easier to understand and remember. We’re naturally drawn to it, and studies show that a majority of consumers prefer watching a short video to learn about a product or service rather than reading about it.
Essentially, video taps into our natural preference for visual information, delivering messages quickly, memorably, and in a way that resonates.
So, how is BKS bank using video?
BKS Bank’s journey into video began with a need to communicate more effectively, both with customers and within the organization.
“Our social media manager was the first to push for more videos on platforms like Instagram and Facebook,” shares Marion Jester, previous Head of Communications, PR, and Strategy. “Videos were becoming more popular than photos and delivered better conversion rates.”
On the internal side, BKS Bank faced the challenge of getting important information out to employees in a way that didn’t overwhelm them. As a bank, they have a lot of complex, regulated content that needs to be communicated efficiently, and video turned out to be a perfect fit for that, too.
What started as a way to simplify communication has now grown into so much more. Here are just a few ways BKS Bank uses video today:
1. Attracting talent through employer branding videos
To position itself as an employer of choice, BKS Bank uses video to give potential recruits an inside look at the company culture. These videos are instrumental in showing BKS Bank’s character and values—a powerful tool for talent acquisition.
2. Showcasing products and services
BKS Bank leverages video to promote new products, making it easy for audiences to understand and engage with their offerings. Short, engaging clips ensure that products are showcased effectively and memorably on social media.
3. Reaching international markets
With operations across six countries, BKS Bank customizes videos to appeal to various markets, even translating content into multiple languages. This localization allows BKS to connect more authentically with customers in each region.
4. Sharing PR and communicating corporate information
Videos have become a key channel for delivering company updates and financial reports, making complex information more accessible to a broader audience. For stakeholders and customers alike, these videos simplify important news and insights.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, shares, “My team uses video for everything. I honestly don’t think we could live without it anymore.”
How did they make video such a big part of their strategy?
Implementing video on such a large scale wasn’t easy at first. Marion’s team faced slow, costly production that relied on outside agencies, making it hard to keep up with the growing demand for content. In a typical year, they could only produce a handful of videos.
But everything changed when they discovered the potential of text-based videos.
“Originally, I thought we’d need to hire someone to train our team to use Adobe Premiere,” Marion explains. “Then I had a 30-minute demo with Storykit and realized that this text-based approach was exactly what we needed.”
With Storykit’s platform, Marion’s team gained the ability to create brand safe videos quickly, easily, and in-house—no specialized software or intensive training required. The tool’s simple, customizable features allowed them to produce video content on demand.
“Text-based videos are not only easy to create,” Marion adds, “they’re also much easier to consume if you’re sitting on a bus or waiting for someone. Plus, they’re short and hook viewers right from the start.”
→ Read the full case study here to learn more about BKS Bank's video transformation.
The results: Embracing video as a core strategy
After fully adopting a video-first approach, BKS Bank saw results both internally and externally. Internally, video updates allowed employees to stay informed without feeling overwhelmed by documents.
Externally, video content on social media helped increase engagement and conversion rates, with videos outperforming traditional posts.
“Our social media team keeps telling us to continue to make more videos that they can use because people love them and they are seeing a better results,” Marion notes.
Conclusion: Video is essential—for every business
BKS Bank’s story showcases that video isn’t just a nice-to-have—it’s essential. Whether you’re in banking, retail, healthcare, or manufacturing, video is a transformative tool for connecting with audiences, simplifying communication, and creating memorable experiences.
In a world that craves visual content, video allows any business to stay relevant and engaging.
For companies looking to explore video, the process doesn’t have to be complicated or costly. Platforms like Storykit make it simple for teams to create impactful, on-brand videos without requiring specialized skills.
By adopting a tool that streamlines video production, any organization can start reaping the benefits that BKS Bank has found with their video-first approach.
So, if you’re ready to see what video can do for your industry, reach out and schedule a meeting with one of our experts.
