1. Among the content you’re already publishing
Do you have a blog?
Do you write press releases?
Do you create informative texts?
Manuals?
All of these can be made into videos. That’s why you should look at your own website, blog, or press releases, and imagine that you are looking at a gold mine. Then you’re ready to go!
Need proof? Here are 22 examples of how you can repurpose your existing content for social media.
→ Try it out now with our free text-to-video generator
2. Among your colleagues and stuff happening at the company
You might begin to wonder: is anyone even interested in us? Let’s remember that everyone loves to get behind the scenes.
You want to hear about the people.
The problems.
The solutions.
The benefits.
Here are some employer branding video examples to help show the types of stories that you could be telling.
3. Among your customers
Making a customer case is naturally a given for most people. Showing off your customers is one of the best advertising tricks you can use for your products and services, so whenever there is the slightest reason to show off customers and tell their stories – do it.
We create multiple videos for every one of our customer cases. You can check them out on our LinkedIn feed or in the right-hand corner of all of our case studies.
4. Behind your “why” and the feeling you want your audience to have
When it comes to the company's vision and mission, you often talk about the feeling you want your audience to have. What subjects could you discuss that reinforce this?
5. Among what the competition is talking about
Copying the message of the competition straight off is, of course, never a good idea. But letting yourself become inspired by the stories the competition is telling can give you great ideas.
What do they see that you have missed?
Which subjects does their audience love?
How do they formulate their problems and solutions?
6. Among what your audiences are talking about
If you only want to follow one piece of advice, follow this one.
What are the audience's biggest challenges right now?
What keeps them awake at night?
What are they dreaming of?
That’s where you’ll find your stories.
