5 video marketing tips for beginners

Jonna Ekman

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January 17, 2022

May 21, 2024

Man smiling making videos on his computer.

If you're not creating video, you're likely falling behind. But do not fear – video is not a complicated or expensive format anymore. Here are 5 video marketing tips to help you get started.

91% of businesses use video as a marketing tool in 2024 (Wyzowl). We are certainly not impartial, but there is plenty of proof showing that video is the number one type of content in social media marketing.

For instance:

  • Video sparks emotion in a way text doesn’t
  • Video is consumed on the platform (which the audience and algorithms love)
  • Video is easy to share

Therefore, it’s time to start making loads of videos! 

So, how do you get started with video marketing? Here are 5 video marketing tips to help you become a video superstar today!

5 video marketing tips to set you up for success

1. Find and tell your stories

At Storykit, ​​we often meet organizations that struggle with what stories to tell. But we know that all companies have lots of interesting stories to tell – you just need to know where to look. Here are 6 good places to find your brand stories! 

2. Make loads of videos

No brand has ever grown on social media by posting every once in a while. You must update all the time, and you must be relevant – and frequent. Why? Well, because the platforms decide which content is prioritized and visible.

3. Set the right goals for each video (spoiler alert: it’s not likes)

Likes and comments look great on paper, but it’s important to remember that these measurements don’t help you to reach your goals or to make informed decisions for future strategies. But what should you look at if you shouldn’t look at likes and comments? Let’s find out!  

4. Distribute 4ever 

One mistake many people make is that they view each video as a single occurrence. Remember: your video can be used in lots of different ways. Reusing and optimizing your video for different channels, audiences and markets is incredibly easy if you make them in Storykit. Change your background assets, the words or tonality, and voilà! Now you have even more versions. 

5. Just do it! 

At Storykit we always say: the worst piece of content is the content never made. Social channels are so fast moving and your audience is elusive, so the most important thing for success will always be to keep up when things change. The motto really is “learning by doing”. So start experimenting, learn from your mistakes and have fun! 

And remember, Storykit is with you all the way. Happy video year!  


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Our thing is video for everything, video for everyone. And by everyone, we mean everyone who wants to do high volume, even higher quality video. Everyone who doesn’t have the budget or time for traditional production. Everyone who has absolutely no editing skills. Everyone with a content plan. Everyone without a content plan. Everyone who’s never made video in their life. That everyone.

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