NTM, one of Sweden’s largest local media groups, is a great example of how automation is transforming news distribution. By integrating Storykit’s automated video creation tool, NTM has empowered 320 of its reporters to create videos with just a few clicks—drastically simplifying the process while ensuring their content reaches the right audiences quickly.
Here are three key reasons why NTM’s approach to automated video creation is setting an example for the future of journalism.
1. Saving time and letting reporters focus on what matters
In fast-paced newsrooms, time is always tight. Reporters need to deliver stories quickly, and traditional video production can slow things down. NTM solved this problem by integrating Storykit’s API directly into their publishing system, allowing reporters to create videos in just a few clicks.
"The time savings and simplicity are the biggest drivers of the project," explains Jörgen Bröms, AI Strategy & Editorial Developer at NTM. "There’s no way the editorial teams could produce such a large volume of videos if all the work had to be done manually."
By streamlining the process, reporters can distribute more content across platforms without getting bogged down in production tasks, freeing them up to focus on core reporting duties.
2. Reaching more people with video content
In today’s media landscape, video is a key driver of audience engagement, especially on social platforms. For news organizations like NTM, producing and distributing video content helps them attract new viewers while keeping existing readers engaged.
With automation, NTM can efficiently produce and distribute a large volume of video content. During a test phase, one of their news titles was transformed into over 150 videos in just a few months, helping them meet and exceed viewership goals.
"We believe these short video summaries appeal to a younger audience," says Bröms. "We want them to spark curiosity and get non-subscribers interested in our content."
Automating video creation allows NTM to keep up with the growing demand for video content and distribute it effectively across various channels to reach more people.
3. Maintaining control over the output
Many might think that automating video production means losing control over the final product. However, NTM and Storykit have ensured the automated system produces videos that meet NTM's standards.
"Even though the video creation is automated, we control every detail of the output, from how the script should be written to how the video should look," says Bröms.
This setup allows reporters to generate high-quality videos quickly while still being able to review and fine-tune them when necessary. Automation, in this case, enhances efficiency without sacrificing editorial control or quality.
Leading the way in newsroom automation
NTM’s use of automated video creation with Storykit isn’t just a smart technology upgrade—it’s a strategic move that saves time, boosts audience engagement, and allows for faster, more effective content distribution.
As more newsrooms look to automation to keep up with the demands of the digital age, NTM’s approach offers valuable real-world insights on how to do it successfully.
To learn more about NTM’s automation journey and the results they’ve achieved, check out the full case study here.
See how NTM works with automated video here:
