Every day, your support team answers the same questions. Your help center collects dust while customers search for answers. Your latest product update sits unread in inboxes. Meanwhile, your social channels struggle for fresh content.
Here's what you're missing: those FAQs, support docs, and news updates aren't just information – they're your next hundred social videos, waiting to happen.
The Content You Already Have Is What Your Audience Actually Wants
78% of people prefer learning about products through short videos rather than reading text. Yet most organizations sit on mountains of written content – FAQs, help articles, product updates, press releases – that never make it to social. This isn't just missed opportunity; it's actively ignoring what audiences demand.
Think about your last FAQ update. How many people actually found it? Now imagine that same answer as a 30-second video, appearing right where your audience scrolls. Companies that repurpose existing content save 60-80% of creation time while expanding their reach by up to 400%.
The math is simple: transform what you already publish into the format people actually consume.
Why Support Content Makes Perfect Social Videos
Your support documentation solves real problems. Your FAQs answer genuine questions. Your news updates share timely information. This is exactly what performs on social – helpful, relevant content that provides immediate value.
Short-form video is still king across platforms, with algorithms prioritizing fresh, frequent posts. When you convert a help article into a quick explainer video, you're not just answering one customer's question – you're proactively serving thousands who have the same issue but haven't contacted support yet.
Take Majority, the U.S. banking app for immigrants. They transformed complex banking explanations into simple social videos in both English and Spanish. The result? Significantly more views and interactions compared to static posts, plus clearer customer service materials that actually get used.
The Automation Advantage: From Text to Video in Clicks
Here's where it gets interesting. You don't need a video team to make this work. Modern automation turns any text into on-brand video in minutes, not days.
This isn't about replacing creativity – it's about removing friction. When you automate the heavy lifting (formatting, branding, rendering), your team can focus on what matters: the message.
Companies using marketing automation report earning $5.44 for every dollar spent. When applied to video, the returns multiply. Aspia, for instance, saves 1.6 million EUR annually compared to agency costs while producing 30 videos monthly.
Start With What You Published Yesterday
Pick one FAQ from your help center. One product update from last week. One paragraph from your latest blog post. Transform it into a 30-second video and post it today.
The beauty of this approach? You're not creating content – you're maximizing what exists. Your support team has already written the script. Your news team has already crafted the message. You're simply giving it the format your audience prefers.
Posting frequency directly impacts reach on LinkedIn. Moving from one post weekly to 2-5 posts can increase impressions by over 1,000 per post. When that content is video, the impact compounds.
Tools like Storykit automate this entire process, analyzing your text, creating scripts, adding visuals, and maintaining brand consistency. But the principle works regardless of your tools: stop letting valuable content languish in text form.
Your FAQs aren't just support documentation. They're social proof, educational content, and engagement drivers. Your product updates aren't just internal news – they're stories your audience wants to hear.
Every piece of written content in your organization is a video waiting to happen. The question isn't whether to transform it, but how quickly you can start!
