In this guide, we’ll show you why video automation is a game-changer for your business and how others are already seeing incredible results with minimal effort.
What is video automation?
Video automation is the process of using technology to streamline and simplify the creation of videos, enabling businesses to produce high-quality, customized videos quickly and efficiently with minimal human involvement.
This technology allows for consistent, on-brand video output tailored to specific business needs.
Key features of video automation:
- Fully customized output: The system generates videos that are precisely tailored to your specifications, following your branding and style guidelines.
- Minimal finishing touches: Videos are ready to use with little or no manual editing required.
- Turn written content into video: Text-to-video AI turns written material, such as articles or blog posts, can be transformed into engaging video content automatically.
- Consistent tone and messaging: Your brand’s tone, narratives, and core messages are seamlessly integrated into every video.
- On-brand results: The system uses your existing assets (logos, colors, etc.) to ensure consistent branding across all videos.
- Automatic localization: Videos can be translated and localized into multiple languages with ease, making them suitable for diverse audiences.
- Correct dimensions and formats: Videos are automatically rendered in the appropriate aspect ratios, resolutions, and formats, whether for social media, websites, or other platforms.
Get all the insights into how this company applied video automation to their organization.
Why do businesses need video automation?
Audiences, prospects, stakeholders, and employees all have shorter attention spans in today’s digital world, making video one of the most effective ways to capture and hold their attention.
However, the traditional methods of video creation—whether done in-house with specialized teams or through agencies—are often slow, expensive, and unable to meet the fast-paced demands of modern video production.
Here’s why businesses need video automation:
- Growing demand for video content: With more people consuming video on social media, websites, and other digital platforms, businesses need to produce a constant stream of video content to stay relevant and engage their audiences. Written text just doesn’t compete.
- Faster and scalable production: Video automation allows businesses to create high-quality videos quickly and at scale, meeting the growing demand for content across multiple platforms without delays.
- Cost-efficiency: Automating video production reduces the need for expensive agencies or in-house teams, saving time and resources while maintaining professional results.
- Consistent, on-brand content: Automated systems ensure that every video adheres to your brand’s guidelines, tone, and messaging, delivering consistent and professional content across all channels.
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
Real-world applications of video automation
1. Aspia: Scaling marketing with video automation
Aspia, a leading management consulting firm with over 1,300 employees, revolutionized its video creation process using Storykit. By empowering employees across various departments, from marketing to payroll, to create their own videos, Aspia was able to significantly increase internal engagement and external content production. This led to faster, more efficient promotion of their solutions, saving the company millions of Euros annually.
With Storykit, Aspia’s teams create everything from webinar teasers and event videos to trend report trailers and social media content—all while maintaining brand consistency. By eliminating the need for external agencies, they produce around 30 videos per month, saving significant time and reducing production costs by approximately 1.6 million EUR annually.
Aspia’s success on LinkedIn, including a 30% follower growth and high engagement rates, is directly linked to their consistent video output. The company continues to expand its video strategy across its Nordic offices, further leveraging Storykit's automation features to stay ahead in the digital landscape.
Watch Aspia's case study:
2. PostNord: Streamlining recruitment and internal communication
PostNord, a leading logistics and parcel services provider in the Nordic region, transformed its employer branding and internal communication through video automation using Storykit. Faced with the challenge of recruiting over 1,000 employees and maintaining strong internal communication across 20,000+ staff, PostNord needed a solution that could scale video production efficiently.
By leveraging Storykit’s custom templates, brand rules, and multi-output features, PostNord was able to produce 40 unique recruitment videos in just one month and turn internal policies into multiple videos suited for different platforms. For internal communications, Storykit enabled the company to distribute tailored messages through diverse channels—from intranet and large screens to coffee machine displays—all while maintaining brand consistency across their Nordic operations.
This automation not only boosted PostNord’s brand visibility and recruitment success, but also strengthened internal engagement by delivering more dynamic, easily accessible content. As a result, PostNord enhanced both external recruitment efforts and internal communications, saving time and resources while keeping employees informed and engaged.
Watch PostNord's case study:
3. NTM: Automating news video creation
NTM, one of Sweden’s largest local media groups, integrated Storykit’s API into their publishing system, enabling 320 reporters to create videos with just 2-3 clicks. This automation allows journalists to quickly turn news articles into engaging video content, boosting both subscriber engagement and news reach across digital and social platforms.
By automating video production directly within their publishing tool, NTM saves significant time while maintaining control over content quality. In a summer test run, over 150 video projects were created, helping NTM exceed their viewership goals. With Storykit’s streamlined process, NTM can now produce concise, visually appealing news videos at scale, making their stories more accessible—particularly to younger audiences.
This integration will be rolled out across all 18 local news companies, ensuring that NTM remains at the forefront of digital news delivery in Sweden.
Watch NTM's case study:
4. Skanska: Keeping the public informed with video
Skanska Sweden, one of the world’s leading construction companies, uses Storykit to keep the public informed about complex, large-scale projects like the Slussen redevelopment in Stockholm. With a wide range of stakeholders—including city planners, commuters, and the general public—Skanska needed an efficient way to communicate project updates clearly and effectively.
Video has become Skanska’s key tool for breaking down complicated construction processes into easy-to-understand segments. By using Storykit, they can create multiple short videos that explain different aspects of major projects, such as infrastructure improvements, sustainability efforts, or project milestones. For example, Skanska produced videos on the use of historical materials and the environmental benefits of their work at Slussen, making complex topics more accessible to the public.
This approach ensures that everyone affected by the projects, from local residents to government officials, remains informed in a clear and engaging way. By creating videos quickly and in-house, Skanska is able to maintain regular communication without relying on costly external production agencies.
Watch Skanka's case study:
5. Majority: Simplifying banking information in two languages with video
Majority, a U.S.-based mobile banking app designed for immigrants, faced the challenge of explaining complex financial concepts to non-English speaking customers. With a diverse user base unfamiliar with U.S. banking, Majority needed an efficient way to deliver clear, multilingual content.
Using Storykit, Majority created engaging educational videos that simplify complicated topics like pending transactions and recurring subscriptions. With Storykit’s AI-powered translation and voiceover capabilities, Majority easily produced videos in both English and Spanish, allowing them to reach a wider audience. This localized content helps break down language barriers, making banking concepts more accessible for immigrants.
The switch to video content has boosted engagement across platforms like YouTube, Instagram, and Facebook, resulting in significantly more views and interactions compared to static posts. Additionally, Majority has embedded these videos into their customer service materials, providing clear, concise answers to common questions.
By bringing video production in-house, Majority saved time and resources, while ensuring full control over their brand messaging. The company continues to explore new ways to leverage Storykit for internal training, product videos, and recruitment efforts.
Get started with video automation
Video automation can do so much for your business—from scaling content creation to reaching new audiences and simplifying complex communications.
Ready to see how video automation can make a difference for you? Talk to one of our experts and find out how it can help your business save time, cut costs, and communicate more effectively.
